Vivace

Brand development plan 

1.Business environment analysis 

Strength  

Eye catching Because the packaging body is unique and distinctive

Quality materials are durable and protect products well 

-Environmentally friendly packaging Respond to the needs of the market that is environmentally conscious 

weakness 

High production costs because the materials used and special designs cause higher production costs 

chance 

The current market needs more environmentally friendly packaging. Is an opportunity to develop packaging 

Packaging helps the product reach new customer groups that are interested in the design and quality of the package 

Distinction and identity can help the brand to be easily memorable and longevity in the market 

barrier 

The packaging trend may change quickly. Making modern packaging become obsolete 

The packaging market is highly competitive if competitors have more outstanding designs. May cause disadvantage 

   2.   Brand development goals 

Create brand recognition Be known and remembered in the minds of customers, with products that have unique materials and designs 

Create a difference from competitors. By focusing on strengths and unique designs Make customers choose our brand more than competitors 

Create a trust page in product quality. Create a bond between brands and customers. Re-create customers and recommend brands to others 

Create value for the brand The brand has a good and well-known image, helping to create long-term rewards for both finance and business expansion 

Increasing market share Brand development will increase market share. Make brand products more in demand and more consumers. Increase the number of customers through popularity and reliability  

Adaptation to market changes The brand is flexible and ready to adapt, able to handle market changes well. Build a brand to survive and grow in all situations 

Communicate the value and purpose of the brand Attracting customers with interest and trust in value, resulting in deeper relationships 

Expand the market to new customer groups or new countries through image adjustment and communication that matches the target market 

 1.  Target customers 

Values: Environmental customer groups will choose products that have the least impact on the environment 

 Customer insight 

Pain points 

This group of customers are concerned about the time it takes to decompose of conventional plastic packaging, which may take hundreds of years to decompose. And customers feel that using a single package is wasteful and unnecessarily waste. They therefore look for alternatives that allow packaging to be brought back under 

 2. insight 

Packaging made from natural materials such as leaves, paper, or mold that can be decomposed in nature will be well received. Because it helps to reduce waste and the problem of plastic accumulation in the national organs Or packaging that is designed to be durable and reusable, such as glass bottles Steel box or packaging that can fill products Or use other benefits Will pull the stumbling customer group that is environmentally conscious 

  3. Design of packaging for society and the environment 

VIVACE (vee-vaa-chee)

Vivace in French is translated as 'Lively', which is a reflection of the influence of products and packaging that provide freshness and energy to users and spectators daily.

Background : If you want to create a fresh and fragrant atmosphere inside the house Ready to promote health to be more lively and safer than using scented candles. Choosing a diffuser is a very interesting option. With convenient use You can easily adjust the concentration of the smell by just adding onions.This diffuser also has the ability to distribute the scent continuously and for a long time. Without the need to add liquid or light to the hassle Helps to create a truly friendly and refreshing atmosphere throughout the day

What to communication: Keep Blooming 

How to communication : 

o Casual 

o classy 

o stylish 

Describe : 

The Diffuser Packaging design is inspired by flowers that are blooming, ready to send a fresh fragrance. By designing a flower imitation packaging Flowers will look like valleys. Diffuser and flowers will bloom when users use Diffuser. They can also beDecorate the room to add beauty and vitality. In addition, it also helps to increase the aesthetics in the area. Fill up the freshness and give the positive energy to those who have used or encountered. Create a truly warm and lively atmosphere in every corner of the house

Material: Kombucha 

Packaging uses natural-derived materials using Kombucha, or is fermented tea that is caused by semen and Scoby plates containing bacteria and yeast. Through the fermentation process, dry until the sheet is strong and durable. Which can be processed creatively Is another option that helps promote sustainability and protect the environment in every detail of this packaging.

  4.Marketing activities and brand development through packaging 

Use kombucha to create an environmentally conscious brand image 

The packaging has a logo design that clearly communicates the brand 

Experience the customer through the packaging. Where our package can cut the logo into a pendant or a rope to be a necklace Can add value to customers 

Encourage customers to share images of packaging on social media 

Use information from customer reviews and reviews about packaging to develop and improve brand products and communications 

Collaborate with organizations that are committed to environmental conservation. By using brand packaging as a medium to create awareness 

  5. Market and brand measurement 

The onion market is increasingly competitive as there are both global brands and local producers entering many markets. In terms of market share Major players have given famous brands such as Nest Fragrances, Jo Malone London, Yankee Candle, And Air Wick, including local small producers that focus on niche markets 

On the global level, the onion market is expected to grow at an average annual growth rate (CAGR) of approximately 7% From 2024 to 2031, with the main driving force of consumer interest in creating a livable home atmosphere and an increasing trend of health and well-being. In regional terms, the markets in Europe and Asia Pacific dominate the main share. Europe is expected to have more market value 3.4 billion US dollars by 2024, while the Asia-Pacific region is likely to grow faster at a CAGR rate of around 9%  

This increased demand is also driven by sustainability trends and fragrance innovations. Various brands present environmentally friendly materials and unique fragrances. Designed to promote relaxation or increase concentration