Portable Shower Packaging (LiLi)

Today, commonly used products such as soap, shampoo, and conditioner often come in large packaging because they are primarily used in residential spaces like homes or condos. This makes them inconvenient to carry around, leading some people to forget items or feel that they take up too much space when going on trips or staying away from home for just a few days. These issues inspired us to create an all-in-one packaging solution.

Target

This product targets the general public, including students going on camps, university students participating in activities away from home, and individuals wanting to travel or organize short trips. It also appeals to those looking to save space in their bags.

Brand Development Goals

The aim is to enhance convenience for users and those wanting to save storage space for various items while traveling—whether it’s for a 2-3 day trip, rock climbing, or other activities. We want to utilize materials effectively and offer products that can be easily purchased at convenience stores without the need to buy multiple items, which can increase costs. Additionally, the design should promote reusability.

Design

The packaging has a semi-transparent design, allowing visibility of its contents while still maintaining some opacity. It features a thick paper label for hanging in convenience stores, providing essential information such as production date, manufacturing location, and quantity of the product contained.

The design of the packaging is inspired by LEGO, allowing it not only to serve as a container for shampoo and other products but also to separate components for other uses, like holding pencils and erasers. Moreover, it is designed for reusability and space-saving. Each piece of the packaging can be detached and connected, so if users want to take only a toothbrush and toothpaste, they can simply remove the unnecessary boxes.

Marketing Activities and Brand Development 

We will release special designs for different festivals. Additionally, a variety of colors will be available for purchase, allowing consumers to choose the colors they want and assemble them together. The boxes can also store other items such as rings, necklaces, earrings, pencils, rulers, and more. If no longer needed, the boxes can be given to children for play, fostering their development. Once they become bored, the boxes can also be donated to less fortunate children for continued use.

Social and Environmental Packaging Details

In addition to being designed for convenience and material savings, we anticipate using Bio-PE (Bio-based Polyethylene) for this packaging. Bio-PE shares a similar chemical structure to PE (Polyethylene) and has comparable functional properties, but it comes from different sources, impacting sustainability and environmental effects.

Source: PE is produced from petroleum and natural gas, which are non-renewable fossil resources. The traditional production of PE generates significant greenhouse gas emissions due to high-carbon feedstocks. In contrast, Bio-PE is made from renewable resources like sugarcane, corn, or other plants. In the production process of Bio-PE, carbon absorbed from the atmosphere during photosynthesis replaces carbon from petroleum sources, resulting in lower greenhouse gas emissions compared to PE.

Chemical Structure: Bio-PE and PE have identical molecular structures and no chemical differences. This means that Bio-PE has similar physical properties to conventional PE, such as flexibility, strength, and water resistance. Due to their similar structures and properties, both can be used in the same industries, including packaging, plastic bags, bottles, or containers. Additionally, both Bio-PE and PE are not biodegradable in nature because they have stable chemical structures, and they can persist in the environment if not disposed of properly. However, both Bio-PE and PE can be recycled in the existing PE recycling systems without needing to be separated.

Environmental Impact: The production of traditional PE contributes to fossil resource depletion and greenhouse gas emissions, leading to negative environmental impacts. In contrast, Bio-PE helps reduce greenhouse gas emissions because it comes from renewable resources. The greenhouse gas emissions generated from producing Bio-PE are lower than those from traditional PE. However, like regular PE, Bio-PE still has challenges regarding biodegradability, which means the issue of non-biodegradable plastic waste remains. Therefore, Bio-PE should be sorted and disposed of in recycling bins for plastics (similar to petroleum-based PE) after cleaning and compressing to reduce size before disposal to ensure proper recycling.

Marketing Measurement

We may include a QR code for a game and feedback forms to gather suggestions regarding designs, colors, or additional gimmicks for various festivals. This will also help collect data on customer engagement.