SCGP

DOGGO! Portable dog food

Idea Tank

Team : DOGGO

Member

Mr Assachan Liangkobkit

DOGGO!

Our portable dog food product is designed to make it easy for pet owners to feed their dogs while on the go. Each portion is calculated to provide enough food for one day, based on the size of the dog, whether it's a toy, small, medium, or large breed. The packaging is also waterproof, allowing you to give your dog water after they finish eating. Whether you're camping, traveling, or going on a picnic with your dog, DOGGO! makes it hassle-free.

At DOGGO!, we aim to bring joy not only to pet owners and their dogs but also to underprivileged children. Throughout the sales process, we’ve designed packaging that is 100% recyclable. After use, simply clean, dry, and fold the packaging along the provided crease lines. You can then return it to the store where you purchased our product, where we have placed a receiving box. We will repurpose these boxes into school desks and cabinets for underprivileged students, giving them access to high-quality items.

Materials:

75% paper

20% PE plastic: To protect against moisture, keeping the food fresh.

5% Aluminum foil: To shield the food from sunlight.

The packaging will resemble a UHT milk carton, making it excellent for recycling.

Minimalist Japanese-style packaging: We’ve minimized the use of colors and used soy ink for sustainability.

Marketing Strategies

Cause Marketing

Both the company and our customers share the same goal: Recycling (Green sustainability) and providing convenience. We offer convenience to customers and their dogs, and in return, customers can offer convenience to underprivileged children. This creates emotional value for both the company and customers.

Relationship Marketing

Setting up recycle drop-off boxes allows customers to clearly understand how they can participate in recycling. It also fosters a relationship with our customers, encouraging them to return to us again and increasing the chance that they will see and purchase more of our products.

Relationship Marketing + Freebies Marketing

Additionally, to give customers not only emotional satisfaction but also physical rewards, we will implement a Line@ membership system. When customers return their packaging for recycling, they can earn points. Once they’ve collected enough points, they can redeem rewards such as a free box of dog food, a keychain, or a plush toy.

Undercover Marketing

We have hidden some special features that are not mentioned on the front of the box (but are listed on the back), including:

The food is divided into two portions for two meals.

The packaging is waterproof and can be used to provide water.

The packaging is easy to fold for donation and recycling purposes.

Marketing Plan

-Business Environment: Nowadays, trends in sustainability and green design are very popular. Running a business that creates an emotional connection with customers is essential.

-Brand Objective: The goal is to develop the brand to be recognized not only as the first portable dog food in Thailand but also as a product that contributes to helping underprivileged individuals.

-Target Customers: Dog owners who frequently travel with their pets. Most dog owners tend to be responsible and want to care for their pets with love. This idea extends to the belief that they are also likely to want to bring happiness to underprivileged individuals.

-Brand Performance Measurement: It will be based on the number of products sold and the number of empty product boxes returned for recycling, which will help determine the percentage of customers who are likely to return to us.

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