SCGP

Edible tea bag

Idea Tank

Team : Siriprapa

Member

Ms Siriprapa Khampinit

Plastic is a significant problem for nature due to its long degradation time and its role as an environmental pollutant. As a result, people are becoming more aware of the need to protect the environment and are increasingly interested in eco-friendly packaging. With rapidly advancing technology, there are opportunities to create and develop more sustainable packaging solutions. Therefore, we see the chance to adapt and enhance existing packaging into eco-friendly formats to address the ongoing plastic issue in society.

We present the “edible film tea sachet” an innovative product that dissolves instantly when placed in a cup of water, making it more convenient to drink. The film used for this sachet is made from sweeteners, which enhance the flavor of the beverage without the need for added sugar.

Our goal is to create awareness and popularity for our packaging among consumers by utilizing advertising through various social media platforms and promoting it through online influencers. This will highlight the brand's unique features and demonstrate how we stand out from competitors, ultimately attracting attention and encouraging consumers to choose our products more.

Our product is accessible to all groups, genders, and ages, as it is a water-soluble tea sachet suitable for both male and female consumers of all ages.

The insight of our target audience is that they seek new experiences from other brands and look for healthy beverage options. Since our tea sachets contain sweeteners, there is no need to add extra sugar. Additionally, it caters to those who value convenience and time-saving in preparing their drinks.

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