SCGP

CUSTOMERS GIVEAWAY GIFTS- STORY OF TRA- DA LAT FARM

Idea Tank

Team : MEWO

Member

Ms PHAM LAN ANH

DA LAT FARM

TEA STORY – THE IDEAS OF CLOSE IN THE VIETNAM'S DAILY CONTACT CULTURE.

Inspired by a familiar culture, TRUY TRA - a set of gratitude gifts for customers from Da Lat Farm, brings with you the close concept of kindness, as well as the daily routine of children. Vietnamese. It is no exaggeration to say that "The cup of tea is the beginning of the story", that image is almost firmly embedded in the minds of generations of Vietnamese, from the stories of the old man at the beginning of the alley, to the stories of boys and girls. Coming of age, it is the invisible string that links people together, each layer of stories is puzzling, evocative and interesting in communication, also the main idea for the packaging of the TEA gift set. .

Packaging in the shape of a square box has the meaning of a full blessing, using raw paper as the main material for the purpose of recycling and being environmentally friendly. The main color of brown-green gives the gift set a new feeling of nature but is still deep enough, synchronized with the overall structure of the packaging, leading guests to enjoy tea through each layer of stories, each level of emotion. .

The outer layer of the gift box consists of 2 opening and closing wings, in order to show a corner of the product, evoking a sense of curiosity for customers about the real gift that is packed inside, reminiscent of how people suggest each story. , that is the sensuality of the art of communication.

In addition to the notions of kindness and closeness, the TRUONG TRA gift set also tells us about the story of Vietnamese culture through woodblock prints on the first-grade packaging of typical costumes of the people. For women, it is a four-piece dress, camisole and ao dai combined with ingredients representing each of Da Lat Farm's key products, which are jasmine tea, lotus tea and green tea, respectively. These prints are carefully conceived and executed by hand over time, using traditional painting techniques, and then perfected on digital files to achieve the best printing effect for the product. final.

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