IDEA TANK
Announcement
SCGP Packaging Speak Out 2025 - Vietnam
Category: Sustainable Packaging for E-Commerce
The Best of Challenge
Team: Bàn Làm Việc
Member
- Mrs Tú Anh Hà
- Mr Đức Tùng Nguyễn Lê
Runner-Up
Honorable Mentions *Not ranked by score
Team: lovescgp
Member
- Mr Lâm Nhựt Tiến
Team: Pampara
Member
- Mr. Lê Thanh Phương
Category: Gift Set
The Best of Challenge
Runner-Up
Team: Strawberry
Member
- Ms Nguyễn Thảo Uyên
Honorable Mentions *Not ranked by score
Team: KICHO
Member
- Mr thắng nguyễn
- Mrs Hương Trà Nguyễn
- Mrs Minh Thư Đào
Category: Marketing Display
The Best of Challenge
Runner-Up
Team: Pampara
Member
- Mr Lê Thanh Phương
Honorable Mentions *Not ranked by score
Team: Daisy
Member
- Mr Hồ Duy Thiệt
- Ms Võ Ngọc Mỹ Uyên
- Ms Đoàn Nguyễn Ái Nguyên
Team: Ba Chàng Hiệp Sĩ Mộng Mơ (Three Dreamy Knights)
Member
- Mr Hoàng Việt Lê
- Mr Văn Quyền Nguyễn
- Mr Minh Phan Tiến
Shortlisted Ideas
*Not ranked by score
Category: Sustainable packaging for e-commerce
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Redesign the E- Commerce packaging for Vị Xưa fish sauce
Redesign the packaging for Vị Xưa fish sauce using a new approach to highlight the origin of the fish sauce bottle. -
Barona, swift hands, aroma fills the air
Box contains: 20 packets. Structure: The box is designed with a simple structure that protects the contents inside. The box's design allows consumers to repurpose it into a tray for holding spices, helping to keep the kitchen tidy and leaving a mark of Barona in every home Graphics: The design for Tet features some characteristics like apricot blossoms, and aims to convey that purchasing Barona spices will help women save time to gather and celebrate during Tet. However, Barona still helps you bring unique flavors that are true to home. -
Complete packaging for Barona sauce pack
The Barona sauce pack is designed with a fresh, vibrant interface that highlights the image of fresh vegetables and uses bright colors like red and orange to evoke appetite at first glance. The compact, convenient packaging is easy to carry, featuring a resealable cap for reuse. Product information is clearly displayed and easy to read, emphasizing the product’s natural ingredients and quick preparation. The eco-friendly packaging material ensures that customers not only trust the sauce’s quality but also contribute to environmental protection. -
New Packaging - Beautiful on the Outside, Quality on the Inside.
"New Packaging - Beautiful on the Outside, Quality on the Inside" embraces a simple yet modern style, with vibrant green and yellow tones representing freshness and nature.
Category: Gift sets
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Lunar Radiance in Royal Hues
Box contains: 4 boxes of cakes and 1 box of tea Material: Chipboard Structure: The box is designed with a structure similar to a Japanese shirt. The pattern details are embossed to highlight the shirt. The inner shirt is coated with a glossy Kinh Do logo to create a delicate silk pattern effect. Graphics: The graphic design of the cake box focuses on recreating the beauty of the Japanese shirt, a royal costume that is loved not only in the past but also in modern times: Outside: The box has the shape and pattern of the Japanese shirt with elegant lines and traditional patterns bearing the mark of the royal court. Inside: Each cake box contains typical patterns often seen on the Japanese shirt, meticulously and skillfully designed to highlight the spirit of Vietnamese royal culture. This design not only creates an eye-catching product but also shows the honor of the traditional beauty of Vietnamese culture, through the image of the splendid Nhat Binh shirt and royal motifs. -
Kinh Do - "The train connecting hearts"
Project: "The Train Connecting Hearts" In the heart of every person, there are always 6 different Love coordinates including: Friendship, love, familial sentiment, Teacher-student relationship, Self-love and Patriotism. With Kinh Do's mission of always being a catalyst to help "connecting hearts" every spring, a train using emotional energy was born to become a means to connect and illuminate the 6 coordinates above to make our hearts and souls gradually become more complete and whole. -
The Carousel Lantern of Kinh Do
The design is a combination of two images: "Nguyen Dynasty costumes" and "carousel lanterns," aimed at honoring the traditional beauty and cultural values of Vietnam. -
Cosy Marie - Kinh Do | The Tet's sunshines, the taste of Spring
Lunar New Year, a festive season of reunion and new beginnings, brings a sense of warmth and connection between family and friends. Inspired by the image of traditional window frames with classic iron bars, the packaging design of Cosy Marie - Kinh Do not only evokes Vietnamese architecture but also opens up a space of memories and emotions, where each door welcomes the early spring sunshine. -
"Xuan Vien" - Barona's 2025 Tet holiday gift set
Tet is a busy time for homemakers, as they are always occupied with preparing meals for their families during the holiday. "Xuan Vien" draws inspiration from the traditional market basket and carries the mission of being a companion for homemakers in the kitchen, helping them prepare the essential spices for the Tet holiday. With the motto "The Tet market is not that far, everything is available at Barona", Barona offers users delicious seasoning products for Tet dishes such as Pho, Beef Hotpot, Braised Pork, and Vi Xua Fish Sauce, among others. The "Xuan Vien" Tet gift set helps Barona get closer to consumers, supporting homemakers in making family meals more delicious, cozy, and filled with the flavors of spring.