SCGP

ADORABLE JELLY BEAR _ JELLY ZOO _ BIBICA

Idea Tank
Team : Magic Cat

Member

Mr NGUYỄN ĐẶNG XUÂN HÀ

Brand overview: The Bibica Joint Stock Company, which has a well-known brand name among customers, is one of the best candy production and trading companies in Vietnam. The business, which has more than 20 years of expertise, can provide the market with more than 20,000 tons of confections annually, including Tet cakes, hura cakes, cookies, chocolates, moon cakes, hard candies, soft candies, etc. Hura, Goody, Orienko, Migita, Four Quarters, Four Seasons, and other well-known brands are strong contenders in the market. Bibica not only provides its customers with products that are hygienic and safe for use, but also with items that are visually beautiful and beneficial to their tastes and health. Improve management, as well as product and service quality, constantly to get the best goods and services.

Small packaging:

Level 1 of packaging:

  1. Includes 4 little candy packets, each weighing 100g; to get the candy, simply tear open the package's mouth with your hand. The product's primary picture is displayed on the front, while its specifics are listed on the back.
  1. In order to improve the recycling of the candy pack, the four bear pictures are precisely cut so that kids can simply peel them off after eating and place them everywhere they may find them. seems to be. This makes the most of the candy package that is left over after everyone has eaten it and preserves the brand image for customers for a while, while also bringing out the creativity of each youngster. utilized to raise awareness of a brand.

Level 2 of packaging:

  1. Contains 1 miniature box weighing 400g that can hold all 4 miniature packages." The brand name "ZOO" is imprinted all over the band's exterior, while a rainbow of brilliant colors adorn the box. On the side opposite the ribbon, the words "HAPPY EATING! HAPPY RECYCLING!" are displayed, using 4 basic colors for 4 bears that stand in for 4 important product tastes. To increase children's product awareness and promote better product recycling for environmental preservation.
  2. When the box is opened, there are 12 bear-face icons that match the taste lands they represent, a seahorse chess board, and two dice. Users may quickly and simply disassemble and fold the chess board and other game pieces so they can play right away with their pals. Up to four players can play simultaneously.
  3. Children may not only indulge in incredibly sweet candy, but they can also play tiny games within the product with friends and learn how to recycle the packaging to help the environment. 
  1. With the addition of the jelly candy hue, the familiar Parcheesi game universe has been altered in a fresh and sweeter way. The chessboard area and the moving cells are made to be simple to use, gentle to the touch, and easy to notice. Children may learn how to count numbers, evaluate strategies, and distinguish colors on the chess board. The "fruit trophy" for the winner's category will be presented.

Large packaging:

Level 1 of packaging:

  1. Comprises four huge candy packets, each weighing 200g. The product's primary picture is displayed on the front, while its specifics are listed on the back. Do you enjoy a huge candy package that contains a lot of sweets? Large jelly candy packets have the drawback of being hard, difficult to chew, and requiring refrigeration even if we haven't consumed them all. This grade 1 packaging will address the issue by packing the candy in a ZIP bag rather than utilizing packaging similar to those of other items on the market. Thanks to the ZIP bag, you can still purchase a sizable packet of candy to enjoy and shut the candy pack's mouth without worrying that the candy will harden and ruin the usage experience since it must be kept in the refrigerator.
  1. Children from three to twelve are the major target group in this. They have a cheeky, vivacious nature, a desire to learn, and a love of bright, happy things. However, people of this generation and more are nearly progressively eschewing traditional games in favor of virtual and online counterparts. Folk and traditional games are frequently straightforward, uncomplicated, and inexpensive, allowing for convenient play anytime, anyplace. These games, in particular, frequently need plenty of participants, which builds enthusiasm and gives kids a chance to develop teamwork, communication, logical reasoning, etc. Instead of spending extended periods of time using electronic gadgets, which may have negative effects on vision and, worse, the brain, playing a game will always have a lively, joyous environment that will create a sense of rejuvenation and true relaxation. Addiction, long-term general health. Recognizing this, our design aims to recycle environmental protection packaging while enhancing knowledge and creating recycling habits in young children in the spirit of "EASY to RECYCLE" and "UPCYCLE." Time also provides kids with entertaining, healthful activities that they may play repeatedly without growing tired with.
  2. Our design aims to address the issue of original items specifically as well as confectionery products generally. These items still don't emphasize identification, and the use of color and structure is ineffective. In addition, the tastes are blended, and the candy is still packaged in transparent plastic bags that are not recyclable and will harm the candy if more than one serving is not taken. By avoiding the drawbacks of the original packaging that can only be used once and is not recyclable, our package design utilizes 2-sided printing paper, sticker portions to stick, or ZIP bags. We hope that these great products will benefit the environment and the world while also bringing children comfort and delight.

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