SCGP

EQUO Drinking Straw Packaging Re-design

Idea Tank

Team : 2 Babies 1 Porsche

Member

Ms Vy Vo Nguyen Thuy

EQUO ECO-FRIENDLY DRINKING STRAW

OVERVIEW

PRODUCT NAME: Eco-friendly Drinking Straw (4 types: Sugarcane, Coconut, Coffee, Rice)

Material: Paper

Types of packaging: 4 level 1 packaging: contain of 50 straw ~35g1 level 2 packaging: contain of 4 level 1 packaging, including “Bau Cua” board game.

DESIGN DETAILS

1. LEVEL 1 PACKAGES

4 different packages for 4 ingredients, weighted 35g per package.

The front side illustrates the ingredients of each product type, while the back side shows the detailed information hierarchically, easy for customers to read.

To make it simpler to open and store, the packaging has been modified, in particular with a method of opening and sealing from the side. As a result, grade 1 packaging can be used repeatedly to store other products. (Ex: pasta, chopsticks, pencils, ect)

2. LEVEL 2 PACKAGE

All 4 level 1 packages fit into a large box with a 140g capacity and a pretty square shape.

Orange patterns from four great ingredients are mixed with an elegant and polite blue color on the box. With a handy handle and a simple opening and closing feature, the box design is ideal for gifts.

This packaging can be recycled by being opened to reveal a set of Bau Cua, a game played by Vietnamese people at every Tet festival. With a die-cut of three dice inside and clear instructions so that players may quickly cut, fold, and start playing.

The number of players in Bau Cua is unrestricted, making it an ideal board game for crowded gatherings that will bring together family, friends, and colleagues.

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