SCGP

Kinh Do mooncake

Idea Tank

Team : QIN

Member

Mr Toàn Nguyễn Dương Thái

Mrs Nhi Trương Thị Yến

Mrs Diệu Bùi Hoàng

Firstly, this design is different from other Kinh Do designs. It is newer but does not lose tradition. The Lac bird patterns are familiar to Vietnamese people but not widely used in the design. This packaging hopes to spread the message: Our Vietnam has a lot of beauty that needs to be explored and conserved.

Secondly, the customers that we target are people all of ages, jobs, and classes. This design can be in an ordinary family, but it is also luxurious enough to be sent to ladies or gentlemen. This design is suitable for both children and adults.

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