SCGP

Milkita Candy

Idea Tank

Team : Thanh Trúc

Member

Ms Trúc Đoàn

Ms Thanh Trúc Đoàn

In my opinion, the packaging of Milkita milk candy is too old and not really eye-catching to young people (especially children). Therefore, the new packaging design is 3D-oriented, with eye-catching colors, fonts and especially the representative cow that will change differently, creating excitement when buying for children and parents. . In addition, it is suitable as a gift because of the beautiful packaging, enhancing aesthetic value for users.

I chose a design that combines milk and the flavors of the candy (Chocolate and Strawberry) to identify this as a candy made from milk. Each cow on the packaging will have different expressions creating excitement.

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