SCGP

The Biscuit Bag

Idea Tank

Team : Quang

Member

Mr Phan Quang

The Biscuit Bag is called Giao Sac, the product is a combination of Western characteristics and Eastern culture. The zippered bag design ensures that the quality of the cakes is always well-preserved, preventing damage or deformation during transportation and reaching the hands of consumers in optimal condition. The color imagery is designed in a European style with elegant and sophisticated patterns. 22:10

other Ideas

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New Packaging - Beautiful on the Outside, Quality on the Inside.

"New Packaging - Beautiful on the Outside, Quality on the Inside" embraces a simple yet modern style, with vibrant green and yellow tones representing freshness and nature.

"Luminous Night" is not just a simple Mid-Autumn Festival, but a journey back to the sweet memories of childhood.

blue flower ceramic bowl

2 tier package ,using blue flower pattern and art

Kinh Đô - Tu linh hoi tu Gift box

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Cosy Marie - Kinh Do | The Tet's sunshines, the taste of Spring

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OREO "TET STORY"

Oreo's "Tet Story" packaging design recreates traditional moments during the Tet holiday, from wrapping bánh chưng (sticky rice cake) and cleaning the house to family reunions and giving lucky money. Each panel on the packaging tells a familiar story, creating a connection between consumers and Vietnamese Tet culture. Using traditional colors and iconic patterns, the packaging is not only visually appealing but also reusable as a gift box for . Oreo becomes a cultural bridge, bringing an interactive and sharing experience between generations.