SCGP

Pia cake University

Idea Tank

Team : Anh Đào

Member

Ms Anh Đào

PIA CAKE UNIVERSITY

Durian pia cake (thousand-layer cake) is a Soc Trang province, Vietnam specialty. In fact, the packaging has not been invested in, making it difficult to distinguish it from other types of cakes. The designer carried out the project to create a breakthrough packaging in terms of form, structure and especially extending the life of the packaging.

Texture idea: Based on the actual image of a durian fruit with a thorny skin but a sweet aroma and taste. The packaging also has a thorny appearance but the inside contains delicious cakes. These are durian cakes preserved in durian fruit (natural origin).

Packaging structure includes:

- 1 large, foldable packaging box.

- 4 small packages shaped like pointed triangular pyramids, were inserted around the large box (reminiscent of durian thorns).

- Pia cake is stored in cones, each cone contains 1 pia cake.

Ý TƯỞNG THIẾT KẾ ĐỒ HỌA: Đối tượng hướng đến của sản phẩm là trẻ em và bậc phụ huynh mua sản phẩm. Vì vậy ngoài hương vị thơm ngon của sản phẩm, nhà thiết kế đưa ra ý tưởng tạo ra một trò chơi tích hợp kiến thức về các hành tinh trong hệ mặt trời, để bố mẹ có thể sử dụng chơi cùng con đồng thời dạy cho trẻ kiến thức về hệ mặt trời. Trò chơi được lấy cảm hứng từ trò chơi con quay cũng là một trò chơi tuổi thơ của nhiều lứa trẻ em Việt Nam.

GRAPHIC DESIGN IDEAS: The target audience of the product is children and parents who buy the product. So in addition to the delicious taste of the product, the designer came up with the idea of creating a game that integrates knowledge about the planets in the solar system, so that parents can use it to play with their children and at the same time teach them about the solar system. The game is inspired by the spinning top game, which is also a childhood game for many Vietnamese children.

IMAGE:

- The planets in the solar system are presented in a fun way with many colors and expressive nuances, suitable for children.

- The planets are arranged in order from near to far from the sun from top to bottom.

-Each box has 2 planets, and 2 planet cards

- Each planet card has 2 sides:

+ The front has illustrations, Vietnamese and English names of the planet.

+ The back includes some basic information about that planet.

other Ideas

Sustainable Packaging, Natural Flavor

"Sustainable Packaging, Natural Flavor" embraces a simple yet modern style, with vibrant green and yellow tones representing freshness and nature.

New Packaging - Beautiful on the Outside, Quality on the Inside.

"New Packaging - Beautiful on the Outside, Quality on the Inside" embraces a simple yet modern style, with vibrant green and yellow tones representing freshness and nature.

"Luminous Night" is not just a simple Mid-Autumn Festival, but a journey back to the sweet memories of childhood.

blue flower ceramic bowl

2 tier package ,using blue flower pattern and art

Kinh Đô - Tu linh hoi tu Gift box

The Kinh Đô chocolate gift set is inspired by the "Water Puppet" stage—a traditional form of folk theater that originated from the rice-growing civilization.

Kinh Do - "The train connecting hearts"

Project: "The Train Connecting Hearts" In the heart of every person, there are always 6 different Love coordinates including: Friendship, love, familial sentiment, Teacher-student relationship, Self-love and Patriotism. With Kinh Do's mission of always being a catalyst to help "connecting hearts" every spring, a train using emotional energy was born to become a means to connect and illuminate the 6 coordinates above to make our hearts and souls gradually become more complete and whole.

Cosy Marie - Kinh Do | The Tet's sunshines, the taste of Spring

Lunar New Year, a festive season of reunion and new beginnings, brings a sense of warmth and connection between family and friends. Inspired by the image of traditional window frames with classic iron bars, the packaging design of Cosy Marie - Kinh Do not only evokes Vietnamese architecture but also opens up a space of memories and emotions, where each door welcomes the early spring sunshine.

Complete packaging for Barona sauce pack

The Barona sauce pack is designed with a fresh, vibrant interface that highlights the image of fresh vegetables and uses bright colors like red and orange to evoke appetite at first glance. The compact, convenient packaging is easy to carry, featuring a resealable cap for reuse. Product information is clearly displayed and easy to read, emphasizing the product’s natural ingredients and quick preparation. The eco-friendly packaging material ensures that customers not only trust the sauce’s quality but also contribute to environmental protection.

This mooncake packaging is delicately designed with images of 4 flowers and 4 fish, symbolizing abundance and prosperity, family unity. Flowers, including apricot blossoms, lotus flowers, chrysanthemums, peach blossoms, symbolize luck and happiness in life. The image of 4 fish in a school resembles a warm family image during the Mid-Autumn Festival.

OREO "TET STORY"

Oreo's "Tet Story" packaging design recreates traditional moments during the Tet holiday, from wrapping bánh chưng (sticky rice cake) and cleaning the house to family reunions and giving lucky money. Each panel on the packaging tells a familiar story, creating a connection between consumers and Vietnamese Tet culture. Using traditional colors and iconic patterns, the packaging is not only visually appealing but also reusable as a gift box for . Oreo becomes a cultural bridge, bringing an interactive and sharing experience between generations.