SCGP

Makeup cosmetic cabinet

Idea Tank

Team : CUTE

Member

Mrs HUYỀN HUỲNH

Design ideas:

- Get the idea from the fact that when consumers buy cosmetics, they often leave them messy or they will buy extra bags, boxes, etc. to store them. But instead of buying cosmetic containers, we can create packaging that can meet that consumer need. This packaging helps users store a lot of makeup products, keeps the space neat, makes taking out cosmetics to use more convenient, and has a built-in mirror for convenience when applying makeup.

- The material used is paper. Compared to products such as bags, boxes, plastic cabinets, etc., paper materials are more environmentally friendly. There are some customers who pay great attention to environmental issues, so the product Products made from paper materials are easy to attract consumers.

Customer segment:

- Target buyers: Men - Women, ages 18 - 40 years old.

Customers of this age have a stable economy, they buy products for many different purposes, they can give as gifts or use.

- Target users: Females aged 14 - 30 years old.

The intended users of the product are people who love cuteness, people who wear makeup, and people who see the applicability of this packaging.

Sellability:

- There are many different cosmetic products on the market. For a brand to sell many products, a very important factor is the function of the packaging. The function of this packaging always ensures a stable supply to meet market demand.

- This packaging is designed to sell all the leaves in the year, and selling in sets will help ensure that the products are sold uniformly, limiting inventory.

other Ideas

Sustainable Packaging, Natural Flavor

"Sustainable Packaging, Natural Flavor" embraces a simple yet modern style, with vibrant green and yellow tones representing freshness and nature.

New Packaging - Beautiful on the Outside, Quality on the Inside.

"New Packaging - Beautiful on the Outside, Quality on the Inside" embraces a simple yet modern style, with vibrant green and yellow tones representing freshness and nature.

"Luminous Night" is not just a simple Mid-Autumn Festival, but a journey back to the sweet memories of childhood.

blue flower ceramic bowl

2 tier package ,using blue flower pattern and art

Kinh Đô - Tu linh hoi tu Gift box

The Kinh Đô chocolate gift set is inspired by the "Water Puppet" stage—a traditional form of folk theater that originated from the rice-growing civilization.

Kinh Do - "The train connecting hearts"

Project: "The Train Connecting Hearts" In the heart of every person, there are always 6 different Love coordinates including: Friendship, love, familial sentiment, Teacher-student relationship, Self-love and Patriotism. With Kinh Do's mission of always being a catalyst to help "connecting hearts" every spring, a train using emotional energy was born to become a means to connect and illuminate the 6 coordinates above to make our hearts and souls gradually become more complete and whole.

Cosy Marie - Kinh Do | The Tet's sunshines, the taste of Spring

Lunar New Year, a festive season of reunion and new beginnings, brings a sense of warmth and connection between family and friends. Inspired by the image of traditional window frames with classic iron bars, the packaging design of Cosy Marie - Kinh Do not only evokes Vietnamese architecture but also opens up a space of memories and emotions, where each door welcomes the early spring sunshine.

Complete packaging for Barona sauce pack

The Barona sauce pack is designed with a fresh, vibrant interface that highlights the image of fresh vegetables and uses bright colors like red and orange to evoke appetite at first glance. The compact, convenient packaging is easy to carry, featuring a resealable cap for reuse. Product information is clearly displayed and easy to read, emphasizing the product’s natural ingredients and quick preparation. The eco-friendly packaging material ensures that customers not only trust the sauce’s quality but also contribute to environmental protection.

This mooncake packaging is delicately designed with images of 4 flowers and 4 fish, symbolizing abundance and prosperity, family unity. Flowers, including apricot blossoms, lotus flowers, chrysanthemums, peach blossoms, symbolize luck and happiness in life. The image of 4 fish in a school resembles a warm family image during the Mid-Autumn Festival.

OREO "TET STORY"

Oreo's "Tet Story" packaging design recreates traditional moments during the Tet holiday, from wrapping bánh chưng (sticky rice cake) and cleaning the house to family reunions and giving lucky money. Each panel on the packaging tells a familiar story, creating a connection between consumers and Vietnamese Tet culture. Using traditional colors and iconic patterns, the packaging is not only visually appealing but also reusable as a gift box for . Oreo becomes a cultural bridge, bringing an interactive and sharing experience between generations.