CON THO BATTERY

01. GENERAL INTRODUCTION AND PRICE CORE TREATMENT

The predecessor of Hanoi Battery Joint Stock Company was Van Dien Battery Factory, established in early 1960. This was the first and only factory in the North at that time to produce and supply batteries for national defense and security. security and other purposes of the national economy.

With the initial mission of serving effectively in the war to protect the country, over time it has brought with it a more noble core mission, also providing quality products to all Vietnamese people, gradually becoming a brand of Vietnamese people in general.

02. REASONS FOR CHOOSING THE TOPIC

CURRENT STATUS - WORSE THAN OTHER COMPANIES

Because it was established a long time ago, along with historical factors, the rabbit battery should have become a national brand trusted by Vietnamese people. However, due to competition from rival companies and foreign products, rabbit batteries lose in many aspects, one of which is the biggest disadvantage is that the packaging is old and has not been renewed.

Familiar BUT NOT “BEAUTIFUL” ENOUGH

Although it has a high level of recognition and is familiar to the whole country, the design of the rabbit battery is somewhat old and out of date, bringing with it a sense of boredom and unsightly appearance, which also leads to negative reviews. Concerned about product quality.

VINTAGE - HALF TIME

Carrying the design of the era of previous years, part of the packaging also tends towards the nostalgic vintage design trend to create a highlight but not yet, being sketchy and lifeless, not evoking the emotions of the brand, because Therefore, choosing Rabbit Pin is a decision to want to put on "old clothes, new style" for the brand without losing its long-standing historical identity.

03.  Ý TƯỞNG

03. IDEAS

RETRO - VINTAGE DESIGN ASSOCIATED WITH FAMILIAR ITEMS

Push up the modernity of the product by adding retro style combined with familiar products, battery products that can be used in familiar and familiar daily life.

Chopsticks battery - game boy handheld game console

Primary battery - early LCD digital support for her

Big battery - mini radio speaker for bedside pillow

COMBINATION OF BONUS PACKAGES - STRUCTURE ACCORDING TO THE PRODUCT

New packaging structure design comes with complimentary products - re-creating a new structure with a variable number of batteries to better suit missed purchases, more modern retail purchases and reduce excess paper packaging too much (1 pack with more batteries will reduce the number of times you have to buy batteries and reduce the amount of paper used compared to packs of 2 batteries - 4 batteries)

04. HOW TO MAKE IT

Focus on the typography - each product name is pushed in a different typography style according to a product that evokes a different product use. Revise the information organization structure and remove cumbersome and outdated information. Create a new structure but still meet the needs according to the market, price, scale, effect,...