THE NEW SPAGETTI PACKAGING

DETAILED DESCRIPTION OF CONTEST WORKS

IMPROVED PASTA BOX

* Cause of Idea:

When going to supermarkets, convenience stores or places that sell packaged foods. It's overwhelming when we are faced with so many choices. The packaging of the products is almost similar and it is difficult to distinguish one product from another.

The reason for choosing the contest topic is "Improved Spaghetti Box"

- Because I really like to eat spaghetti

- The current packaging of spaghetti (soft packaging) in supermarkets has many disadvantages

- The current packaging design is not eye-catching and difficult to attract customers

- The old packaging did not have pre-portioned portions for 1 person, so you had to estimate each meal yourself. Causes waste of residue

- Difficult to preserve the product once opened, don't know how to preserve it. Easily damaged if not used all at once.

And that is the reason for the creation of the work: Improved Spaghetti Box.

* FEATURES OF THE NEW PACKAGING

- Is level 2 packaging (After purchasing, opening the box, it can be used to make level 1 packaging to contain the product inside)

- Made of 250gsm Ivory paper

- Unique design shape

- Can be portioned (In design)

- The product can be well preserved after opening the box

- Can be recycled to make Handmade items for storing products

- Better impact and force resistance

- Eye-catching, attracts customers better

* PACKAGING Structure:

-       Regular hexagonal prism box structure

* Explain the reason for choosing the hexagonal box

- The diameter can be changed to fit Spaghetti

- Stunning

- Attract and intrigue shoppers

- After purchasing, consumers can open the package and put it in the box, without fear of falling.

- Protects the product inside from accidental or intentional breakage

· The advantages and innovations of the box

- There is a circle cut out in the center of the lid to divide portions. The diameter of the circle is suitable for the serving size of 1 person/60g of spaghetti

- After using. The additional ear flaps on top can be folded down, to ensure the product is protected from outside air intrusion.

- Due to its cylindrical shape, it can be easily stood or laid down without fear of affecting the product inside.

- After use, the box can be recycled at home by tearing the pre-divided sugar to make a Handmade container for small objects.

* DESIGN

* DESIGN FEATURES

- Colors used: Typical colors of Italy, creating a pleasant and luxurious feeling

- The Spaghetti lettering will be embossed to increase the beauty of the product's appearance

- In the background is an image of a plate of steamed Spaghetti, stimulating the taste buds and increasing cravings for the dish.

- There are still a lot of instructions for use and ingredients.

- On the lid there is an arrow to guide you to replace the lid after use to preserve the noodles inside

* PRODUCT DESIRES

With improvements in design, structure and function. The desired product will be:

- Access to a more diverse customer base

- Give consumers the feeling that they can easily prepare and preserve food

- Increase recycling capacity and protect the environment

- Improve quality and protect internal products in the best way

- Leave a good impression on customers about design and structure.

* THE LAST WORD:

I would like to thank SCG Group and the organizers for creating a meaningful and valuable playground for students like us who are passionate about creativity. In particular, the students were very enthusiastic and interested in helping the participating candidates. I hope that my product will contribute to making the contest more interesting. And if you're lucky, you'll have a chance to enter In the next round, I will try to improve and bring quality products to the competition. I would like to thank the Organizing Committee very much.