More details in the PDF profile 

( CLICK HERE )

I- TARGET CUSTOMERS

Gift Buyers: This includes individuals who purchase the Tet Seed Gift Set to give as gifts to others, such as business partners, colleagues, or family members. They are concerned about both the presentation and the symbolic meaning of each Tet gift. They want to choose beautiful and elegant gift boxes that contain high-quality products, expressing their care and appreciation for the recipients..

Direct Users: This target group consists of individuals who purchase the Tet Seed Gift Set for personal use with their family and friends. Families with children, especially young ones, enjoy engaging in activities together during the Tet holiday.

II- CONSUMER SURVEY ( View the survey in the PDF profile )

Advantage:

1. Shows the spirit of Tet holiday

1. Giving seeds on Tet represents the wish for the recipient to have a new year full of money, success and prosperity. is a way to share joy and bring good wishes to the recipient in the new year.

Defect:

1. The packaging is not impressive, stereotyped, not enough to express the message of Tet. Lacks cultural value to make the gift more meaningful. After eating, the seeds will fall in many places. After using them, throw them away, not taking advantage of them. There is not much interaction between objects and people

Solution

1. Packaging needs to be unique and eye-catching

1. Increase packaging aesthetics with meaningful shape patterns .

1. Convey messages about cultural values to users .

1. Shows the value of Tet gifts.

1. Add a seed shell holder .

1. Increase interaction with users (can add Tet games or elements that connect the gift with the recipient)

III- PRODUCT DESCRIPTION

1. Idea

Concept: The idea is inspired by the Dong Ho folk paintings, particularly the "Mouse Wedding" painting.

1. Dong Ho paintings depict customs and traditions of Vietnamese people during Tet. The "Mouse Wedding" painting symbolizes love and happiness in family life.

1. The unique shape of the packaging is inspired by the Palanquin in the "Mouse Wedding" painting. Its purpose is to boost sales, honor folk art, and convey humanistic values. The goal is to ensure that Dong Ho paintings do not become mere memories.

1. Creating connection and brand recognition: The packaging, inspired by Dong Ho paintings, can create a connection with customers, especially those who appreciate art and cultural traditions. This can enhance brand recognition and customer recall.

"Modernizing Dong Ho paintings"

1. This is a new trend in exploring and developing the traditional art of Dong Ho paintings to align with the tastes and demands of the modern audience. The shapes of the mice are reimagined with simple lines and modern colors, combining the past and present.

The name "GIAO" for the packaging

1. "GIAO" represents the transition from the old year to the new year during the Tet period.

1. Harmony: This is the time to immerse yourself in the Tet atmosphere, celebrate together, and join in the fun while enjoying nuts and fruits while playing a traditional Tet sport.

1. Making love: Tet is the time when people have the opportunity to create new relationships and connect with new friends.

2. Aesthetics:

1. Patterns: Include images of mice and dragons depicted in Dong Ho folk paintings, along with a shower of various seeds.

1. Color: The dominant color tone is green, symbolizing freshness and good fortune. Green is often associated with new beginnings, hope, and luck during the Tet season. A green Tet gift box can also convey the meaning of wealth and prosperity.

3. Function:

"LOTO" GIAO (Tet Seed Gift Set with Traditional Lottery Game)

1. Each box will contain 6 sheets of traditional lottery game on 6 paper surfaces.

1. There will be 3 boxes with lottery sheets.

1. Total: 18 sheets.

1. Innovation: Improving and developing traditional games to provide a new experience for those who do not have a set of traditional lottery games. It allows for more interaction with the gift box and serves as a way to promote the packaging to everyone while enjoying the seeds.

1. Lottery number spinner made of paper:

Component placement:

1. Lottery sheets: The lottery sheets will be integrated as a pattern inside the primary packaging box. They will have perforated lines for easy tearing.

1. Lottery number spinner: Located at the bottom of the box. Players can either flip the secondary packaging box upside down or place it horizontally and spin the spinner.

How to play:

1. Players will spin the lottery number spinner and check the corresponding number.Then, they will place a seed shell on each lucky number they have just obtained.

-> It provides an opportunity for people to gather, share joy, and try their luck together.

"TET HAT" (Tet Hat Box)

1. In the detail of the box lid, it is not only inspired by the meaningful Mouse Wedding Palanquin but also designed to be compatible with wearing as a hat.

1. Following the fun flow of the lottery game, the hat adds interactivity, especially for children, creating adorable moments during Tet. It makes children feel immersed in the festive atmosphere.

Integrated seed shell container

1. Located in a small secondary packaging box, different from the three lottery paper sheets.Convenient to open and tidy when disposing of, preventing seed shells from scattering.

Integrated as a hanging lantern decoration

IV- LAYOUT ( View details in the design profile )

V. Sales Promotion:

There is a Marketing element when using the product

1. Through group games, Lottery can also be promoted to many audiences. The functions are linked together because they are the same activities of Tet

Create benefits for customers:

1. There are traditional Tet games . Conveniently dispose of seed shells . Make Tet decorations . After using the box, it can be reused as another container

There is interaction with customers

1. You can make a hat to wear

Application of folk patterns

1. This is a way to create memorable and impressive motifs, and it also has a humane meaning that makes them want to buy to support the Vietnamese Tet tradition and our country's cultural values.