SCGP

Letter to your "bestie"

Idea Tank

Team : AUgester

Member

Ms Trần Quyên

Ms Mai Huỳnh

Ms Yến Nguyễn

Zesty Paws is a leading dietary supplement brand in the United States, and in recent years, the brand has achieved remarkable growth. In addition to meeting the highest standards of quality and effectiveness, Zesty Paws also provides users with a cohesive brand identity. The brand utilizes vibrant colors such as orange, yellow, blue, and green, which are friendly and appealing to dogs and cats. This has created a distinctive brand identity and left a lasting impression on users.

Understanding the brand's spirit, we want to introduce a new interface with a simple yet broader appeal, targeting pet owners. The new packaging design adopts a box format, reducing the use of dog and cat illustrations, making it suitable as a gift for pet lovers. The primary color remains orange to maintain the brand's identity, but with reduced saturation and the addition of purple to create a fresh and youthful look.

Furthermore, the highlight lies in the brand logo, which is designed differently from the original to evoke a sense of novelty and youthfulness, while still providing comprehensive product information through QR codes placed in the lower corner of each packaging. This ensures that "pet parents" can easily access detailed and visually appealing product information without compromising aesthetic appeal. Additionally, the QR codes can be considered as shortcuts to social media platforms such as Facebook, Twitter, Instagram, Pinterest, or other social networks, leading users to Zesty Paws' website or application. Place these QR codes in prominent and easily accessible locations to encourage users to share information about Zesty Paws and their products, along with adorable moments with their furry "besties."

other Ideas

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New Packaging - Beautiful on the Outside, Quality on the Inside.

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blue flower ceramic bowl

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OREO "TET STORY"

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