SCGP

VietNam traditional peanut candy

Idea Tank

Team : Vo Trung Kien

Member

Mr Kien Vo

Brand overview

Bao Minh Confectionery Joint Stock Company was officially established on May 23, 2006. The company's strength is as a manufacturer of traditional audio products cleverly combined with modernity through the application of advanced science and technology. Up to now, Bao Minh has and is always affirming its reputation and quality to consumers.

Bao Minh always meets the increasing, diverse and abundant needs of consumers. Bao Minh's products are always improved, innovated, and created in both quality and packaging in accordance with the development of modern society.

Bao Minh has reached out to all regions of the country and is reaching out to the international market with unique traditional Vietnamese products.

Bao Minh develops sustainably according to clear vision, mission and core values. Bao Minh always affirms its position in domestic and foreign markets.

Level 1 packaging

Level 1 packaging uses plastic jars with aluminum lids and decal stickers around them.

The purpose of choosing plastic jars is because they are economical and can be reused for other purposes.

Using the image "Mouse Wedding" inspired by Dong Ho folk painting, the image is stylized to suit the product and the desire to promote a part of Vietnamese culture.

The pattern is inspired by peanuts arranged to form a flower image as well as the meaning of gathering and connecting with people.

Level 2 packaging

Designed as a hexagonal box and the lid forms a flower shape when closed.

Meaning of reunion, connecting members together when enjoying peanut candy together.

The image of a jar of peanut candy wrapped inside also has the meaning of enveloping and preserving the beautiful cultural features of Vietnam, as well as the family's support for the members inside.

The image on the secondary packaging is inspired by the actual process of producing peanut candy and stylized in the style of folk prints.

other Ideas

Sustainable Packaging, Natural Flavor

"Sustainable Packaging, Natural Flavor" embraces a simple yet modern style, with vibrant green and yellow tones representing freshness and nature.

New Packaging - Beautiful on the Outside, Quality on the Inside.

"New Packaging - Beautiful on the Outside, Quality on the Inside" embraces a simple yet modern style, with vibrant green and yellow tones representing freshness and nature.

"Luminous Night" is not just a simple Mid-Autumn Festival, but a journey back to the sweet memories of childhood.

blue flower ceramic bowl

2 tier package ,using blue flower pattern and art

Kinh Đô - Tu linh hoi tu Gift box

The Kinh Đô chocolate gift set is inspired by the "Water Puppet" stage—a traditional form of folk theater that originated from the rice-growing civilization.

Kinh Do - "The train connecting hearts"

Project: "The Train Connecting Hearts" In the heart of every person, there are always 6 different Love coordinates including: Friendship, love, familial sentiment, Teacher-student relationship, Self-love and Patriotism. With Kinh Do's mission of always being a catalyst to help "connecting hearts" every spring, a train using emotional energy was born to become a means to connect and illuminate the 6 coordinates above to make our hearts and souls gradually become more complete and whole.

Cosy Marie - Kinh Do | The Tet's sunshines, the taste of Spring

Lunar New Year, a festive season of reunion and new beginnings, brings a sense of warmth and connection between family and friends. Inspired by the image of traditional window frames with classic iron bars, the packaging design of Cosy Marie - Kinh Do not only evokes Vietnamese architecture but also opens up a space of memories and emotions, where each door welcomes the early spring sunshine.

Complete packaging for Barona sauce pack

The Barona sauce pack is designed with a fresh, vibrant interface that highlights the image of fresh vegetables and uses bright colors like red and orange to evoke appetite at first glance. The compact, convenient packaging is easy to carry, featuring a resealable cap for reuse. Product information is clearly displayed and easy to read, emphasizing the product’s natural ingredients and quick preparation. The eco-friendly packaging material ensures that customers not only trust the sauce’s quality but also contribute to environmental protection.

This mooncake packaging is delicately designed with images of 4 flowers and 4 fish, symbolizing abundance and prosperity, family unity. Flowers, including apricot blossoms, lotus flowers, chrysanthemums, peach blossoms, symbolize luck and happiness in life. The image of 4 fish in a school resembles a warm family image during the Mid-Autumn Festival.

OREO "TET STORY"

Oreo's "Tet Story" packaging design recreates traditional moments during the Tet holiday, from wrapping bánh chưng (sticky rice cake) and cleaning the house to family reunions and giving lucky money. Each panel on the packaging tells a familiar story, creating a connection between consumers and Vietnamese Tet culture. Using traditional colors and iconic patterns, the packaging is not only visually appealing but also reusable as a gift box for . Oreo becomes a cultural bridge, bringing an interactive and sharing experience between generations.