Tradition
As the country develops and life improves, people's needs also increase. To tap into consumer psychology, product packaging needs to be designed to suit the times, enhance utility, and help users have the best experience when using the product.
However, some traditional Vietnamese product packaging has not yet been improved to suit modern trends, causing some traditional products to be overshadowed and few people use them.
Therefore, we decided to choose the green bean cake product - a specialty of Hai Duong, Vietnam to redesign the packaging, to enhance traditional values and promote Vietnamese culture internationally.