SCGP

Mommy Milk

Idea Tank

Team : Phương Phan

Member

Ms Phương Phan Minh

When I was a child, I witnessed my younger brother not being breastfed because of my mother's health. When he grew up, my younger brother was always sick and not as intelligent as his peers even though he studied diligently. Understanding my family's situation, I started to research many causes and attendtively read scientific documents despite my lack of interest. I learned that part of the reason is due to the shortage of maternal milk when they were young, leading to not being fully developed like breastfed infants.

In addition, a study on June 25, 2013 on more than 30,000 people in the UK also illustrated that those who were breastfed as children had a 24% higher chance of developing in society than the group that did not. Besides, it also improves brain development, increases intelligence and reduces stress.

Awaring that there are still many mothers who do not have milk and at the same time wanting to promote the importance of breast milk nutrition, as well as find an alternative, I came up with a product with the same nutritional ingredients as mother's milk, promoting the mother and the nutrients found only in breast milk.With two main and only color tones: hot pink and white, I want to bring an item filled with mother's love but at the same time, the color must also highlight the value of the product. Purplish pink symbolizes the maternal love, "bold" and gentle like the mothers themselves. White is not only the color of milk, but also the color of purity, ensuring that every drop of milk reaching mother and baby is white, free of impurities and extremely safe. Moreover, those sayings on the packaging not only encourage users to buy the good, but also exalt the importance of breast milk, contributing to changing the mindset that formula milk has superior effects than breast milk.

However, in reality, it is difficult to create milk that is 100% identical to maternal milk. The product I want to aim for is just to be as similar as possible in terms of ingredients, so that people can confidently buy milk when mothers don't have milk for their babies. In conclusion, I hope that this idea will be implemented in the near future, when I have enough qualifications and knowledge, and enough influence to spread positivity. I hope that every child deserves a mother's boundless love as well as grows healthy and talented individuals.

other Ideas

Sustainable Packaging, Natural Flavor

"Sustainable Packaging, Natural Flavor" embraces a simple yet modern style, with vibrant green and yellow tones representing freshness and nature.

New Packaging - Beautiful on the Outside, Quality on the Inside.

"New Packaging - Beautiful on the Outside, Quality on the Inside" embraces a simple yet modern style, with vibrant green and yellow tones representing freshness and nature.

"Luminous Night" is not just a simple Mid-Autumn Festival, but a journey back to the sweet memories of childhood.

blue flower ceramic bowl

2 tier package ,using blue flower pattern and art

Kinh Đô - Tu linh hoi tu Gift box

The Kinh Đô chocolate gift set is inspired by the "Water Puppet" stage—a traditional form of folk theater that originated from the rice-growing civilization.

Kinh Do - "The train connecting hearts"

Project: "The Train Connecting Hearts" In the heart of every person, there are always 6 different Love coordinates including: Friendship, love, familial sentiment, Teacher-student relationship, Self-love and Patriotism. With Kinh Do's mission of always being a catalyst to help "connecting hearts" every spring, a train using emotional energy was born to become a means to connect and illuminate the 6 coordinates above to make our hearts and souls gradually become more complete and whole.

Cosy Marie - Kinh Do | The Tet's sunshines, the taste of Spring

Lunar New Year, a festive season of reunion and new beginnings, brings a sense of warmth and connection between family and friends. Inspired by the image of traditional window frames with classic iron bars, the packaging design of Cosy Marie - Kinh Do not only evokes Vietnamese architecture but also opens up a space of memories and emotions, where each door welcomes the early spring sunshine.

Complete packaging for Barona sauce pack

The Barona sauce pack is designed with a fresh, vibrant interface that highlights the image of fresh vegetables and uses bright colors like red and orange to evoke appetite at first glance. The compact, convenient packaging is easy to carry, featuring a resealable cap for reuse. Product information is clearly displayed and easy to read, emphasizing the product’s natural ingredients and quick preparation. The eco-friendly packaging material ensures that customers not only trust the sauce’s quality but also contribute to environmental protection.

This mooncake packaging is delicately designed with images of 4 flowers and 4 fish, symbolizing abundance and prosperity, family unity. Flowers, including apricot blossoms, lotus flowers, chrysanthemums, peach blossoms, symbolize luck and happiness in life. The image of 4 fish in a school resembles a warm family image during the Mid-Autumn Festival.

OREO "TET STORY"

Oreo's "Tet Story" packaging design recreates traditional moments during the Tet holiday, from wrapping bánh chưng (sticky rice cake) and cleaning the house to family reunions and giving lucky money. Each panel on the packaging tells a familiar story, creating a connection between consumers and Vietnamese Tet culture. Using traditional colors and iconic patterns, the packaging is not only visually appealing but also reusable as a gift box for . Oreo becomes a cultural bridge, bringing an interactive and sharing experience between generations.