SCGP

House of Happiness (Re-designed the packaging of the Bao Minh brand's green rice cake)

Idea Tank

Team : Blue Sora

Member

Ms Tường Vi Cao Ngọc

Overview:

Re-designed the packaging of the Bao Minh brand's green rice cake products.

2 level 1 packaging for two flavors (Green beans, durian) 1 level 2 packaging is a box of 5.

Level 1 packaging:

Rice cake wrapping paper uses the word "Double Happiness" as the background pattern and brings consistency with level 2 packaging. The colors are vibrant and eye-catching. Includes two flavors: green bean filling and durian filling.

Level 2 packaging:

It is an outer box with a capacity of 5 cakes with a style and design reminiscent of traditional Vietnamese houses. The packaging consists of 4 sides that create a story throughout.

Front view: The wedding ceremony takes place in front of the main door, showing the wedding stage of the newlywed couple when the bride is welcomed home. The bride and groom wear khăn đống, mấn, earrings, and gold necklace, and wear the Áo Tấc (a traditional formal costume for men and women on important ceremonial occasions such as marriage).

Side view: Shows the preparation stage for the wedding ceremony. Side 1, the children in the house excitedly decorate the house. Side 2, the scene of a neat house with common items, on the table there is a tray of wedding gifts and a plate of green rice cake prepared for the wedding.

Back view: Represents the perfect ending of the wedding ceremony. This side includes product information.

Purpose

Bring excitement to every consumer's purchase through emotional connections by using stories. Overcome the shortcomings of old packaging such as the box being too big for the cake, the capacity is not suitable, low recyclability, and the design is not identifiable or creative.

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