SCGP

IBRICK - Assemple in and out

Idea Tank

Team : Lotus and Water Lily

Member

Mr Thành Đạt Trương

Ms Khánh Vy Trương

IBRICK - SMALL BRICK BIG IDEA

Describe:

IBRICK is a brand of assembled toys made entirely of recycled plastic. The small brick blocks are specially designed to be freely linked to each other. I - is me, BRICK - is the bricks, with small bricks I will create unique ideas and personal identities. The product lines that the brand wants to target are character collections according to specific themes in each new product launch.

Packaging ideas:

The product line is mainly invested in packaging for characters according to the collection, the characters are designed to stand in a context and the whole thing is placed in a glass box. We wanted the packaging to be visible to the product inside, moreover, we wanted the packaging to be able to be assembled together, like the spirit that the toy brings. In addition, the used packaging can be reused for storage or decoration or any other use.

Level 1 packaging: Paper box

Level 1 packaging is designed as a rectangular box, with a raised lid and a concave bottom. When displayed separately, it will create a strange look, but when combining 2 level 1 boxes on top of each other, you will see a difference. links between nodes.

Level 2 packaging: Paper box

Level 2 packaging aims to be simple but no less eye-catching. Sticky bottom structure and snap-on lid, graphic investment. The paper box is designed to fit the first level packaging to minimize empty space and limit the amount of paper used

Level 3 packaging: Paper bags

Practicality:

IBRICK wants to bring a new packaging experience to toys in general and collectible toys in particular. Level 1 packaging design is completely suitable for display on store shelves, compact design is convenient for sale and exchange.

We want people to see the beauty of the packaging, so that when they buy the product, they can continue to use it as a shelf to decorate toys or store small items.

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