SCGP

Tet adventure with Oreo

Idea Tank

Team : Young Flames

Member

Ms Lê Vân

Mr Diep Ngoc Hai

Ms Bui Ngoc Hoa

Special Tet Edition Oreo Packaging: A Vietnamese Tet Adventure with Oreo.

In a world where paper packaging often ends up discarded after use, and single-use plastic adds to environmental waste, we've come up with an idea: packaging that doubles as a fun game for you to enjoy during Tet. Oreo's special Tet packaging is designed with a captivating concept - Tet is all about bringing families and loved ones closer through joyful activities and delicious food. That's why Oreo has introduced a unique product line, blending eating and playing, to make this Tet season brim with laughter and happiness.

On our packaging, we've combined the familiar game of horse racing, but with a twist - it extends with the help of Oreo cookies. The combination of Oreo's Velvet flavor with the original taste creates an engaging entertainment model, where players feel like they're embarking on an adventurous Tet journey.

The Tet adventure begins with imagery of Oreo horses engaging in traditional Tet activities. The locations on this journey include the Tet market, Ong Do Street, and family gatherings where traditional Tet rituals take place. The packaging is illustrated in a folk art style, with vibrant vector art depicting the journey's locations. The exterior color scheme features the brand's iconic blue and Tet's traditional red, representing both the original Oreo flavor and the Red Velvet flavor, symbolizing life and family gatherings.

Inside the packaging, we've used four distinct colors to represent each location: red for the Tet market, green for grandma's house, earthy gold for Ong Do Street, and mauve for the Tet sock exchange. This allows players to experience the vibrant, dynamic Tet atmosphere.

Each Oreo cookie is designed with creative steps, corresponding to the adventures of our Oreo horses during Tet. When players roll a pair of dice, they get an extra turn, and a bonus Oreo cookie. After completing one lap, players begin their journey toward the counting area, referred to as 'home,' with illustrated elements like parents, grandparents waiting, and fireworks. The first player to successfully bring all their horses home receives a special Oreo package (with a unique-colored packaging and a winning card).

This special packaging not only brings the joy of Tet but also embodies the spirit of family and tradition through the adventurous journey of Oreo horses.

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