SCGP

"LI A HO" - The fusion of tradition and modernity

Idea Tank

Team : Cowbittup

Member

Mr Nguyễn Phước

Mrs Phụng Lê

Bao bì sản phẩm lấy cảm hứng từ tranh Đông Hồ, nghệ thuật và văn hóa truyền thống của Việt Nam. Nó kết hợp các yếu tố truyền thống và văn hóa với nét nghệ thuật hiện đại, "Những người đẹp quái dị", là sự thể hiện nghệ thuật về cái đẹp pha chút kỳ quái và bí ẩn thông qua nhiều hình ảnh khác nhau. Sự kết hợp giữa hai phong cách nghệ thuật tương phản này tạo ra một bao bì độc đáo thu hút sự chú ý và để lại ấn tượng mạnh mẽ cho khách hàng.

Dòng sản phẩm đến từ “LI A HO”, thương hiệu thực phẩm khô ăn liền gồm 3 sản phẩm chính:

Mực Khô Tỏi Cay

Tôm Khô Tỏi Giòn

Bò Khô Tỏi Giòn Ngọt

Mỗi sản phẩm sẽ có một nhân vật đại diện với đầu tượng trưng của một con vật liên quan đến sản phẩm tương ứng. Họ sẽ được miêu tả là con người mặc trang phục Áo dài truyền thống và cầm ớt hoặc tỏi làm gia vị.

other Ideas

Sustainable Packaging, Natural Flavor

"Sustainable Packaging, Natural Flavor" embraces a simple yet modern style, with vibrant green and yellow tones representing freshness and nature.

New Packaging - Beautiful on the Outside, Quality on the Inside.

"New Packaging - Beautiful on the Outside, Quality on the Inside" embraces a simple yet modern style, with vibrant green and yellow tones representing freshness and nature.

"Luminous Night" is not just a simple Mid-Autumn Festival, but a journey back to the sweet memories of childhood.

blue flower ceramic bowl

2 tier package ,using blue flower pattern and art

Kinh Đô - Tu linh hoi tu Gift box

The Kinh Đô chocolate gift set is inspired by the "Water Puppet" stage—a traditional form of folk theater that originated from the rice-growing civilization.

Kinh Do - "The train connecting hearts"

Project: "The Train Connecting Hearts" In the heart of every person, there are always 6 different Love coordinates including: Friendship, love, familial sentiment, Teacher-student relationship, Self-love and Patriotism. With Kinh Do's mission of always being a catalyst to help "connecting hearts" every spring, a train using emotional energy was born to become a means to connect and illuminate the 6 coordinates above to make our hearts and souls gradually become more complete and whole.

Cosy Marie - Kinh Do | The Tet's sunshines, the taste of Spring

Lunar New Year, a festive season of reunion and new beginnings, brings a sense of warmth and connection between family and friends. Inspired by the image of traditional window frames with classic iron bars, the packaging design of Cosy Marie - Kinh Do not only evokes Vietnamese architecture but also opens up a space of memories and emotions, where each door welcomes the early spring sunshine.

Complete packaging for Barona sauce pack

The Barona sauce pack is designed with a fresh, vibrant interface that highlights the image of fresh vegetables and uses bright colors like red and orange to evoke appetite at first glance. The compact, convenient packaging is easy to carry, featuring a resealable cap for reuse. Product information is clearly displayed and easy to read, emphasizing the product’s natural ingredients and quick preparation. The eco-friendly packaging material ensures that customers not only trust the sauce’s quality but also contribute to environmental protection.

This mooncake packaging is delicately designed with images of 4 flowers and 4 fish, symbolizing abundance and prosperity, family unity. Flowers, including apricot blossoms, lotus flowers, chrysanthemums, peach blossoms, symbolize luck and happiness in life. The image of 4 fish in a school resembles a warm family image during the Mid-Autumn Festival.

OREO "TET STORY"

Oreo's "Tet Story" packaging design recreates traditional moments during the Tet holiday, from wrapping bánh chưng (sticky rice cake) and cleaning the house to family reunions and giving lucky money. Each panel on the packaging tells a familiar story, creating a connection between consumers and Vietnamese Tet culture. Using traditional colors and iconic patterns, the packaging is not only visually appealing but also reusable as a gift box for . Oreo becomes a cultural bridge, bringing an interactive and sharing experience between generations.