CANDLE PACKAGING DESIGN NOTE

CANDLE PACKAGING DESIGN NOTEName: Cay Anh Hào

BETTER PACKAGING FOR USERS

1.1. Customer Profile

Name: Kiều Nữ

Gender: Female

Age: 20-30

Occupation: Student or working professional

Interests: Fashion, music, yoga, beauty...Life motto: Mental health comes first

Goals: Live purposefully and sustainablySatisfied with: Relaxing with fragrant candles

Dissatisfied with: Unpleasant odors in the living space, affecting peace of mind

1.2. Limitations in UsageTypically, scented candle packaging does not include a matchbox for lighting the candle. Users have to seek or purchase a separate product for lighting the candle. After some time, the candle wick gradually burns, causing some bits of unburned wick to fall inside, affecting the aesthetic appeal.

1.3. Solutions to These IssuesThe design incorporates a matchbox inside the second-level box, along with a sandpaper section on the side of the box that can be used like a regular matchbox for added convenience during product use. Additionally, a foldable wick holder is included to prevent unburned wick bits, maintaining the product's aesthetic appeal during usage.

BETTER PACKAGING FOR THE WORLD

2.1. New packaging will save processing time: It reduces the materials used for packaging by simplifying unnecessary components while still maintaining its core function of transporting and preserving the product, with the aim of environmental conservation. At the same time, it simplifies the production process and reduces production costs.

2.2. New packaging with the concept of combining second-level (product preservation) and third-level (product transportation) packaging from the old packaging into a single packaging: it can hold the candle box and has a handle for easy transportation. This design significantly reduces paper usage, contributing to environmental protection and cost savings.

2.3. Packaging Recycling: After use, the packaging can still be repurposed as a handle for a water glass or a water bottle, facilitating transportation.

PACKAGING THAT BOOSTS SALES

3.1. An element of improvement in the production process: In addition to addressing the aesthetics of packaging, it also adds solutions for user habits during usage, such as the inclusion of a matchbox and a foldable wick holder. The packaging is not overly cumbersome because it combines both the second and third levels of packaging, making it easy to carry without requiring an additional third-level package. This results in reduced product costs while maintaining functionality and utility. It enhances the visual appeal of the packaging, increasing its attractiveness to younger audiences.

3.2. An element of improved packaging interface to suit the target customers, encouraging more product usage and purchases:

Color:

Primarily, it uses bright, vibrant, and youthful colors to enhance its appeal to a younger audience. It includes three colors following a pop art style to represent the spirit and fragrance of three scent types: orange, green, and yellow.

Layout:

The layout arrangement with moving text conveys a sense of dynamism, fast-paced living, and modernity that aligns with the spirit of today's youth. Mental well-being is a significant concern for young people today when they face various issues. This is why scented candles exist to aid relaxation, so the product's design aims to convey a message that scented candles are not just for relaxation but also bring a sense of joy, like an uplifting spirit when used. The style still follows the minimalist style the brand has established, but it combines with a flat design to create a youthful feel and make the product more approachable to the target customers. The goal is to provide a sense that the product is not overly luxurious but still modern and affordable for the target customer group, creating a habit of daily product use.