SCGP

Barona Gift

Idea Tank

Team : Pampara

Member

Mr Le Thanh Phuong

[See sample in 5 attached pictures and clip for clearer visualization!]

About the structure:

-Tray: Includes 1 large tray and 4 small trays to block and hold the product tightly. The left tray is to block and display the Barona logo, the right tray contains 7 complete spice products. The right carton tray supports the height of the broth packages, using carton will save costs. 1 long tray holds the entire product when the tray is placed upright so that the product does not fall off, adding rigidity to the bottom of the tray. The distance between the 2 small trays on both sides fits the neck of the fish sauce bottle to help support holding the bottle. The tray also has a piece of ribbon on the side to pull the tray out of the outer box, the handle is attached to the tray to withstand the weight (do not attach to the outer box because the box is too heavy and will be deformed).

- Outer box (shell): The glass layer and layers make the products interesting, with depth, the shape of the layers simulates hot pot broth and some familiar vegetables in the corners such as green onions, chili, okra, tomatoes. The window does not completely cover the design of the 4 products that the contest requires to be shown on the outside. The top is cut deep to leave room for the handle.

>> Overall harmony, sturdy, suitable for production.

About artwork:

- Because the product is for Tet gifts, the design has a Tet feel with the red and green tones of the Barona brand.

- Front: Includes Barona's logo, New Year's greetings 2025, the greeting "Delicious taste for Tet/Dense love", 14 products in this pack and some graphics related to Tet. The design is suitable for Tet, showing product information in the box.

- Side: Information of the main company of Barona brand is Nam Phuong Food, below is the image of 14 products.

- Back: A small wish and message of Barona is placed in a vegetable frame to make customers sympathize and be convinced to buy the product.

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