SCGP

"Seasons Quartet"

Idea Tank

Team : Chou Chou

Member

Ms Chau Huynh Diep Bang

The packaging design for Kinh Do's Mid-Autumn Mooncake box, inspired by the Four Seasons Quartet "Mai, Lotus, Chrysanthemum, Bamboo," harmoniously blends traditional beauty with modern elegance. Each flower in the quartet represents a season, symbolizing the cycle of life, happiness, and prosperity. The Plum Blossom represents the freshness of spring, Lotus stands for the purity of summer, Chrysanthemum brings the warmth of autumn, and Bamboo symbolizes longevity and resilience through winter. This design not only exudes sophistication and refinement but also conveys the message of family reunion and togetherness during the Mid-Autumn Festival. The fusion of traditional floral motifs with elegant colors creates a product that honors both cultural values and the sacred emotions of the Vietnamese people.

other Ideas

Sustainable Packaging, Natural Flavor

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New Packaging - Beautiful on the Outside, Quality on the Inside.

"New Packaging - Beautiful on the Outside, Quality on the Inside" embraces a simple yet modern style, with vibrant green and yellow tones representing freshness and nature.

"Luminous Night" is not just a simple Mid-Autumn Festival, but a journey back to the sweet memories of childhood.

blue flower ceramic bowl

2 tier package ,using blue flower pattern and art

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Cosy Marie - Kinh Do | The Tet's sunshines, the taste of Spring

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This mooncake packaging is delicately designed with images of 4 flowers and 4 fish, symbolizing abundance and prosperity, family unity. Flowers, including apricot blossoms, lotus flowers, chrysanthemums, peach blossoms, symbolize luck and happiness in life. The image of 4 fish in a school resembles a warm family image during the Mid-Autumn Festival.

OREO "TET STORY"

Oreo's "Tet Story" packaging design recreates traditional moments during the Tet holiday, from wrapping bánh chưng (sticky rice cake) and cleaning the house to family reunions and giving lucky money. Each panel on the packaging tells a familiar story, creating a connection between consumers and Vietnamese Tet culture. Using traditional colors and iconic patterns, the packaging is not only visually appealing but also reusable as a gift box for . Oreo becomes a cultural bridge, bringing an interactive and sharing experience between generations.