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Box of 6 Kinh Do Moon cakes with the slogan "Come home while you still can"

Idea Tank

Team : Lê Võ Phương Uyên

Member

Ms Lê Võ Phương Uyên

I'm sure many of us can't recall the last time we shared a meal with our parents. With that in mind, I've designed a Mid-Autumn Festival mooncake box that encapsulates tradition and heartfelt meaning. The theme, 'Come home while you still can,' is a gentle reminder of family bonds and the warmth of togetherness.

On the front of the box, you'll find an illustration of a family gathered on Mid-Autumn night, enjoying mooncakes together. This image of unity is a quintessential part of Vietnamese culture. I chose it as the centerpiece of the design, and the deep blue color creates a serene atmosphere, reminiscent of a starry night sky.

The slogan, 'Come home while you still can,' is a subtle yet profound message that evokes warm feelings of family. Our fast-paced modern lives often cause us to forget the value of moments spent with loved ones. So, 'Come home while you still can' – while your parents are still there!

On the back of the box, the question, 'How long has it been since you visited your parents?' serves as a gentle reminder and encouragement to spend time with family.

The majority of the back design is dedicated to the new box with its six unique flavors, along with the invitation, 'This Mid-Autumn Festival, let Kinh Do help you and your family create lasting memories.' This enticing call is designed to spark curiosity and encourage customers to experience our products.

I hope this design can play a small part in reminding everyone to cherish their families and the precious moments they share. I believe this mooncake box is more than just a gift; it's a meaningful message that can make Mid-Autumn Festival even more special and heartwarming.

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