SCGP

Convenient mommy, Happy baby

Idea Tank

Team : Pampara

Member

Mr Le Thanh Phuong

[See sample in 5 attached pictures and clip for clearer visualization!]

About the structure:

- The popular box-shaped structure uses E-wave with moderate thickness to withstand the weight of 3-4kg of the product.

- Inside, there is also a special removable tray (later glued to the bottom). This tray uses 2-layer E-wave, 1 part to increase the thickness of the bottom, 1 part to increase the thickness of the partitions between the products. The partitions are made as follows: the bottom cardboard is cut with holes (round and rectangular according to the position of the partitions), then the holes will be an obstacle in the game inside, the holes in the partitions will be glued with cardboard pieces with heights corresponding to the height of the box. This tray will hold the products inside tightly, after taking the products out, it will become a game.

- The lid of packaging is also serrated to create mountain graphics inside.

About the artworks:

- The outside is a graphic related to Tet, Barona and some other information with the main color red.

- The bottom of lid has a graphic depicting the scene of the mother cooking, the father and the child using the bottle cap to play the game.

- The inside has graphics of the game such as rivers, mountains, treasures, paths, obstacles...

(The obstacle hole is 32mm, fits the current water bottle caps, can use the bottle cap as a moving object, or if the family has marbles, it is even better).

other Ideas

Sustainable Packaging, Natural Flavor

"Sustainable Packaging, Natural Flavor" embraces a simple yet modern style, with vibrant green and yellow tones representing freshness and nature.

New Packaging - Beautiful on the Outside, Quality on the Inside.

"New Packaging - Beautiful on the Outside, Quality on the Inside" embraces a simple yet modern style, with vibrant green and yellow tones representing freshness and nature.

"Luminous Night" is not just a simple Mid-Autumn Festival, but a journey back to the sweet memories of childhood.

blue flower ceramic bowl

2 tier package ,using blue flower pattern and art

Kinh Đô - Tu linh hoi tu Gift box

The Kinh Đô chocolate gift set is inspired by the "Water Puppet" stage—a traditional form of folk theater that originated from the rice-growing civilization.

Kinh Do - "The train connecting hearts"

Project: "The Train Connecting Hearts" In the heart of every person, there are always 6 different Love coordinates including: Friendship, love, familial sentiment, Teacher-student relationship, Self-love and Patriotism. With Kinh Do's mission of always being a catalyst to help "connecting hearts" every spring, a train using emotional energy was born to become a means to connect and illuminate the 6 coordinates above to make our hearts and souls gradually become more complete and whole.

Cosy Marie - Kinh Do | The Tet's sunshines, the taste of Spring

Lunar New Year, a festive season of reunion and new beginnings, brings a sense of warmth and connection between family and friends. Inspired by the image of traditional window frames with classic iron bars, the packaging design of Cosy Marie - Kinh Do not only evokes Vietnamese architecture but also opens up a space of memories and emotions, where each door welcomes the early spring sunshine.

Complete packaging for Barona sauce pack

The Barona sauce pack is designed with a fresh, vibrant interface that highlights the image of fresh vegetables and uses bright colors like red and orange to evoke appetite at first glance. The compact, convenient packaging is easy to carry, featuring a resealable cap for reuse. Product information is clearly displayed and easy to read, emphasizing the product’s natural ingredients and quick preparation. The eco-friendly packaging material ensures that customers not only trust the sauce’s quality but also contribute to environmental protection.

This mooncake packaging is delicately designed with images of 4 flowers and 4 fish, symbolizing abundance and prosperity, family unity. Flowers, including apricot blossoms, lotus flowers, chrysanthemums, peach blossoms, symbolize luck and happiness in life. The image of 4 fish in a school resembles a warm family image during the Mid-Autumn Festival.

OREO "TET STORY"

Oreo's "Tet Story" packaging design recreates traditional moments during the Tet holiday, from wrapping bánh chưng (sticky rice cake) and cleaning the house to family reunions and giving lucky money. Each panel on the packaging tells a familiar story, creating a connection between consumers and Vietnamese Tet culture. Using traditional colors and iconic patterns, the packaging is not only visually appealing but also reusable as a gift box for . Oreo becomes a cultural bridge, bringing an interactive and sharing experience between generations.