SCGP

Moonlight Pavilion

Idea Tank

Team : H&L

Member

Mr HẢI TRUNG LÌNH

Mr LAM HOÀNG LÊ NGUYỄN

The mooncake packaging is meticulously crafted, combining aesthetics with functionality in a harmonious way. The rich brown color scheme evokes a sense of sophistication and warmth, perfectly suited for the traditional atmosphere of the Mid-Autumn Festival. The surface of the box is adorned with intricate bamboo and cloud patterns, reminiscent of cultural heritage and the connection between nature and people. Additionally, the central image of the salted egg yolk mooncake serves as an eye-catching focal point, sparking a desire to indulge in this festive delicacy.

The packaging material is high-quality rigid paper, chosen not only for its visual appeal but also for meeting environmental protection standards. The paper undergoes thermal pressing and is coated with a protective layer, enhancing durability, moisture resistance, and safeguarding the product inside from external factors. Notably, this material is easily recyclable, aligning with the current trend of using eco-friendly products in the packaging industry.

The design of the box is not only visually pleasing but also highly practical, featuring a sturdy structure and a tight-fitting lid to preserve the freshness of the mooncakes for an extended period. The attention to detail, such as the inner padding to secure the cakes, further showcases the packaging's convenience and quality. Balancing cultural elements, aesthetics, and sustainability, this mooncake packaging is an ideal choice for those seeking a meaningful and elegant gift for the traditional holiday.

other Ideas

Sustainable Packaging, Natural Flavor

"Sustainable Packaging, Natural Flavor" embraces a simple yet modern style, with vibrant green and yellow tones representing freshness and nature.

New Packaging - Beautiful on the Outside, Quality on the Inside.

"New Packaging - Beautiful on the Outside, Quality on the Inside" embraces a simple yet modern style, with vibrant green and yellow tones representing freshness and nature.

"Luminous Night" is not just a simple Mid-Autumn Festival, but a journey back to the sweet memories of childhood.

blue flower ceramic bowl

2 tier package ,using blue flower pattern and art

Kinh Đô - Tu linh hoi tu Gift box

The Kinh Đô chocolate gift set is inspired by the "Water Puppet" stage—a traditional form of folk theater that originated from the rice-growing civilization.

Kinh Do - "The train connecting hearts"

Project: "The Train Connecting Hearts" In the heart of every person, there are always 6 different Love coordinates including: Friendship, love, familial sentiment, Teacher-student relationship, Self-love and Patriotism. With Kinh Do's mission of always being a catalyst to help "connecting hearts" every spring, a train using emotional energy was born to become a means to connect and illuminate the 6 coordinates above to make our hearts and souls gradually become more complete and whole.

Cosy Marie - Kinh Do | The Tet's sunshines, the taste of Spring

Lunar New Year, a festive season of reunion and new beginnings, brings a sense of warmth and connection between family and friends. Inspired by the image of traditional window frames with classic iron bars, the packaging design of Cosy Marie - Kinh Do not only evokes Vietnamese architecture but also opens up a space of memories and emotions, where each door welcomes the early spring sunshine.

Complete packaging for Barona sauce pack

The Barona sauce pack is designed with a fresh, vibrant interface that highlights the image of fresh vegetables and uses bright colors like red and orange to evoke appetite at first glance. The compact, convenient packaging is easy to carry, featuring a resealable cap for reuse. Product information is clearly displayed and easy to read, emphasizing the product’s natural ingredients and quick preparation. The eco-friendly packaging material ensures that customers not only trust the sauce’s quality but also contribute to environmental protection.

This mooncake packaging is delicately designed with images of 4 flowers and 4 fish, symbolizing abundance and prosperity, family unity. Flowers, including apricot blossoms, lotus flowers, chrysanthemums, peach blossoms, symbolize luck and happiness in life. The image of 4 fish in a school resembles a warm family image during the Mid-Autumn Festival.

OREO "TET STORY"

Oreo's "Tet Story" packaging design recreates traditional moments during the Tet holiday, from wrapping bánh chưng (sticky rice cake) and cleaning the house to family reunions and giving lucky money. Each panel on the packaging tells a familiar story, creating a connection between consumers and Vietnamese Tet culture. Using traditional colors and iconic patterns, the packaging is not only visually appealing but also reusable as a gift box for . Oreo becomes a cultural bridge, bringing an interactive and sharing experience between generations.