Flexibler Geschmack

-Material

Shelf 1: B-wave

Shelf 2: EB-wave

-Number of products

- 15 packs/shelf (5 rows, 3 columns):

- Fish/braised meat

- Beef stew

-Braised pork

-Brewed beef with red wine sauce

Idea of ​​the structure:

-POP-UP shelves can automatically popup without many complicated steps, helping to optimize the sales spacein stores and supermarkets. Based on the fact that Barona spices help optimize

the cooking process in the kitchen, without taking up much space or timeto prepare but still ensuring complete and perfect results.

-With a uniform design, harmonious colors, and a prominent Barona logo, it creates a sense of synchronization and unity. Thisdemonstrates Barona's commitment to providing products with complete quality and consistent taste, from the time the spices are produced until they are on the shelves. The uniformity in shelf design also creates confidence that all products meet the highest standards in terms of quality. With a compact design, it can be folded after use. This makes it easy to transport- to many different locations, suitable for businesses participating in many events or exhibitions, symbolizing the transportation and preservation journey of Barona products, ensuring that the quality and fresh taste are not affected by external factors. With a light and flexible design, the product is not suitable for displaying heavy or bulky products, limiting the type of products that can be used.

Graphic idea:

- The appearance of a woman in the image not only creates a friendly feeling but also evokes the image of the consumer. This can create a connection between the product and the customer, encouraging them to use the product.

-With the slogan "Quick, Tet is full of fragrance" conveys the message about the convenience and the characteristic flavor of the product, suitable for the Tet holiday, the time when consumers often look for delicious and traditional dishes. The image of apricot blossoms and yellow motifs creates a fresh feeling, related to the tradition and fresh taste of the product.

- The display floors clearly show each specific product type, helping consumers easily recognize and choose.

This shows professionalism in introducing the product.

- The Barona logo is placed in a prominent position, emphasizing the brand and creating high recognition for the product. Consistency in design and color helps reinforce the brand image in the minds of customers.

Note: The position of the elastic band hook supports the automatic folding of the frame into shape. Choose the above shape so that the elastic can be hooked easily when used. Place it 45 mm from the edge of the frame because if placed close to the edge, it will be difficult to open the frame 180 degrees

- Because the material used is EB wave, which is very thick and hard, it will cause the paper to tear, so placing the extra line 8 mm apart will allow folding to be neat without tearing the paper, helping to increase the product's life cycle