SCGP

The Quintessence of Vietnamese Beauty

Idea Tank
Team : My Uyen

Member

Ms Vo Ngoc My Uyen

1. Container

This moon cake box is designed to hold a total of 6 boxes of cakes along with 1 tea box and a knife. The layout is divided into three separate compartments, with 4 cake boxes placed in the two lower drawers. The top compartment is where the remaining 2 cake boxes are placed, along with the tea box and knife neatly placed, creating a complete and convenient gift. The items are arranged in a reasonable way, creating a luxurious feeling while ensuring the safety of the product during transportation and use.

2. Structure

The box is made from high-quality materials such as chipboard and carton flute B, making the box sturdy, protecting the cakes and items inside well. The box structure includes three drawers, with a smart design, convenient for users:

• Two lower compartments: Designed to hold 4 cake boxes, each cake box is placed in a separate compartment to avoid collision and ensure the cake shape remains intact. The drawer design is easy to pull out and close, creating convenience for the user.

• Top drawer: Specially designed with a lifting mechanism when opening the lid, creating a surprise effect for the person opening the box. When the lid is opened, inside is a tea box and knife, accompanied by 2 cake boxes. This design not only helps optimize space but also creates sophistication and luxury, increasing the value of the gift.

• The top drawer also has a unique highlight when it is designed with a chess board, creating an entertainment space for families to gather during the holidays. The chess board is cleverly designed and can be easily assembled thanks to the tear lines, making it easy for users to operate.

3. Graphics

The graphic design on the box is inspired by the conical hat making village - a long-standing cultural symbol of Vietnam, combined with the image of children playing in the atmosphere of the Mid-Autumn Festival. This idea not only conveys the national cultural value but also creates an interesting story about the connection between tradition and modernity:

• Conical hat craft village: The front and sides of the box are decorated with images of conical hat artisans, demonstrating the industrious spirit and ingenuity of the Vietnamese people. The conical hats, shaped from natural materials such as lotus leaves and bamboo, appear on the box as a reminder of the traditional values ​​and beauty of craftsmanship.

• Images of children playing Mid-Autumn Festival: The box also features images of children holding lanterns, carrying lanterns, and playing under the moonlight. This design not only evokes the joyful atmosphere of the festival season but also reminds us of childhood memories and the joy of family reunions during the Mid-Autumn Festival.

• Pattern details related to conical hats: In the top compartment, below the chessboard, patterns related to conical hats are meticulously and skillfully designed. Each character in the game is drawn with images of conical hats, lotus leaves and materials used to make conical hats. This not only creates uniqueness for the chess set but also enhances the cultural value of the cake box.

• Main color tone: The box uses red as the main color, symbolizing luck and happiness in East Asian culture. Combined with yellow and green details from the lotus leaf and bamboo images, the design creates a harmonious and warm whole, full of festival atmosphere.

• Horse racing game set: When opening the top compartment, the horse racing game set is creatively designed with characters that are typical of Vietnamese culture. Details such as images of conical hats, children, and Mid-Autumn symbols are stylized to become chess pieces, not only increasing the fun for players but also helping families gather together to play games during the holiday. The horse racing game is not only entertaining but also evokes childhood memories and the joy of family reunion. This idea not only encourages family members to spend time together but also emphasizes the value of connecting generations through a simple but meaningful traditional game.

This moon cake box is not simply a gift, but a work of art, containing a story about Vietnamese culture and national values. The design honors the conical hat making village - a symbol of ingenuity and perseverance, reminding every Vietnamese person of their roots, of the long-standing cultural values ​​that we need to preserve and promote.

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