SCGP

Kinh Do Tet gift packaging "Sac Viet"

Idea Tank

Team : TP - Phương Thảo

Member

Mrs Yến Phương Trần

Mrs Yến Thảo Trần

KINH DO TET GIFT PACKAGING DESIGN

Group name: TP – Phuong Thao

Member name: Tran Yen Phuong, Tran Yen Thao

Product name: “Sac Viet” gift set

Design idea:

Packaging plays an important role in the industry, taking on many different functions, in addition to protecting the product. Gift packaging design also contributes to creating a brand, attracting customers, demonstrating the value of the brand and the uniqueness of the product, helping to create a beautiful image and making a strong impression in the minds of consumers.

Kinh Do gift products, inspired by the image of the country and people of Vietnam through the unique landscapes of the S-shaped land, the beautiful landscapes, famous landmarks, beautiful mountain roads and we took advantage of that to design the image for this product. And we designed the image on the circle symbolizing reunion, fullness and the shape is also associated with money representing wealth and prosperity, and also the connection of development. And just like in the past, our grandparents created square-shaped banh chung and round-shaped banh day, also to convey the message of harmony between heaven and earth, so the word "square and round" also means good luck for the new year. And our packaging design also has the same meaning, hoping that the product that reaches the user, although it may seem simple and not too sophisticated, still has a deep meaning on each gift box, beautiful and meaningful packaging also makes the user feel more attracted.

Using red as the main color, showing luxury and sophistication, besides red, also highlights and combines with meticulous strokes with bright and fresh colors to bring luxury and attraction to the publication and see the Tet atmosphere filled with the image of Vietnamese people.

We chose to design a gift box, shaped like a butterfly with a lid that opens to both sides like a door, bringing a luxurious beauty and attracting the viewer.

Kinh Do gift set, including 6 beautifully designed items with unique colors including 1 large box (36 x 42), 3 small and medium cake boxes (12 x 22), 1 wine bottle box (14 x 38) and finally 1 handbag (48 x 42), 1 New Year greeting letter.

The gift boxes are selected and designed by us to be unique and diverse.

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