SCGP

An - KINH DO Tet Hamper pack

Idea Tank

Team : Thuyền

Member

Ms Thị Nhật Thuyền Nguyễn

DESIGN OVERVIEW:

The lid is designed in a paper cut style.

Inspired by Hoi An ancient town. The packaging illustration not only shows the beauty of Hoi An but also clearly depicts the diverse cultural life and the interaction between people and nature.

Lantern: Hoi An lanterns with many shapes and brilliant colors, are a typical symbol of the Old Town. These lanterns are handcrafted from fabric and bamboo, bringing a delicate and unique beauty. The shimmering light of the lantern blends with the cozy space, creating a magical atmosphere. This is not only a decorative product but also contains cultural values, reminiscent of the traditions and history of Hoi An, captivating visitors from near and far.
Flower Lanterns: When night falls, the Hoai River becomes magical with hundreds of colorful flower lanterns. Each flower lantern is a small work of art, carrying a prayer, a wish sent to the river.
Clay To He: Made from brown clay from the Thu Bon River. Through the ingenuity of artisans, the animal shapes are delicately shaped, with holes drilled at the bottom to make a pleasant sound when blown. Not only a souvenir, to he also carries the childhood memories of many generations, associated with Thanh Ha pottery village and reflecting the unique culture of the old town.
Bay Mau Coconut Forest: In the past, this area only had about 7 acres of water coconut trees, with dense and mysterious terrain, becoming the revolutionary base of our army and people. This was not only a safe shelter but also a starting point for attacks that brought resounding victories. Today, the coconut forest has grown to hundreds of hectares, but people still keep the name Bay Mau Coconut Forest, as a testament to a glorious period of resistance against French colonialism and American imperialism.
Hoi An's Pagoda Bridge: Hoi An's Pagoda Bridge - a prominent symbol of Hoi An. Inside the pagoda worships gods, associated with many legends about love and protection. When night falls, the light from the colorful lanterns reflects on the water, creating a magical and romantic space. Hoi An's Pagoda Bridge is not only a beautiful architectural work but also contains profound cultural values, expressing the spirituality and pride of the people of Hoi An.

ITEM ATTACHMENT

Two partitions can be joined together to create a partition section placed inside the box, turning the box into a 4-compartment tray.

Lucky money envelope.

RECYCLING POSSIBILITY:

By combining the two partitions included in the box, from the original box you can create a 4-compartment tray to hold candy during Tet.

other Ideas

Sustainable Packaging, Natural Flavor

"Sustainable Packaging, Natural Flavor" embraces a simple yet modern style, with vibrant green and yellow tones representing freshness and nature.

New Packaging - Beautiful on the Outside, Quality on the Inside.

"New Packaging - Beautiful on the Outside, Quality on the Inside" embraces a simple yet modern style, with vibrant green and yellow tones representing freshness and nature.

"Luminous Night" is not just a simple Mid-Autumn Festival, but a journey back to the sweet memories of childhood.

blue flower ceramic bowl

2 tier package ,using blue flower pattern and art

Kinh Đô - Tu linh hoi tu Gift box

The Kinh Đô chocolate gift set is inspired by the "Water Puppet" stage—a traditional form of folk theater that originated from the rice-growing civilization.

Kinh Do - "The train connecting hearts"

Project: "The Train Connecting Hearts" In the heart of every person, there are always 6 different Love coordinates including: Friendship, love, familial sentiment, Teacher-student relationship, Self-love and Patriotism. With Kinh Do's mission of always being a catalyst to help "connecting hearts" every spring, a train using emotional energy was born to become a means to connect and illuminate the 6 coordinates above to make our hearts and souls gradually become more complete and whole.

Cosy Marie - Kinh Do | The Tet's sunshines, the taste of Spring

Lunar New Year, a festive season of reunion and new beginnings, brings a sense of warmth and connection between family and friends. Inspired by the image of traditional window frames with classic iron bars, the packaging design of Cosy Marie - Kinh Do not only evokes Vietnamese architecture but also opens up a space of memories and emotions, where each door welcomes the early spring sunshine.

Complete packaging for Barona sauce pack

The Barona sauce pack is designed with a fresh, vibrant interface that highlights the image of fresh vegetables and uses bright colors like red and orange to evoke appetite at first glance. The compact, convenient packaging is easy to carry, featuring a resealable cap for reuse. Product information is clearly displayed and easy to read, emphasizing the product’s natural ingredients and quick preparation. The eco-friendly packaging material ensures that customers not only trust the sauce’s quality but also contribute to environmental protection.

This mooncake packaging is delicately designed with images of 4 flowers and 4 fish, symbolizing abundance and prosperity, family unity. Flowers, including apricot blossoms, lotus flowers, chrysanthemums, peach blossoms, symbolize luck and happiness in life. The image of 4 fish in a school resembles a warm family image during the Mid-Autumn Festival.

OREO "TET STORY"

Oreo's "Tet Story" packaging design recreates traditional moments during the Tet holiday, from wrapping bánh chưng (sticky rice cake) and cleaning the house to family reunions and giving lucky money. Each panel on the packaging tells a familiar story, creating a connection between consumers and Vietnamese Tet culture. Using traditional colors and iconic patterns, the packaging is not only visually appealing but also reusable as a gift box for . Oreo becomes a cultural bridge, bringing an interactive and sharing experience between generations.