Lunar Radiance in Royal Hues
Team : Daisy
Member
Mr Hồ Duy Thiệt
Ms Võ Ngọc Mỹ Uyên
Ms Doan Nguyen Ai Nguyen
Mid-Autumn Festival is not only an occasion for family reunion, but also a time for us to honor traditional cultural values. The design of the moon cake box this time is inspired by the Nhat Binh shirt, the typical costume of the Vietnamese royal family, creating a perfect combination of royal aesthetics and the luxury of the new era.
1. Box structure: The moon cake box is designed to include 4 cake boxes and 1 tea box, bringing a comprehensive and complete experience to the enjoyer. Using high-quality chipboard material, the box is not only durable but also shows luxury in every detail.
The special feature in the box structure lies in the simulation of the Nhat Binh shirt design. The outside of the box has delicately embossed lines and patterns, creating a sense of luxury and nobility of the royal court. Inside the box, the shirt is subtly hidden thanks to the glossy coating that does not reveal the patterns, but lets them appear and disappear gently, creating a sense of sophistication and elegance without being too ostentatious.
2. Main colors: The main colors in the design are blue and red, two colors with many meanings. Blue, a symbol of peace, stability and nobility, reflects the elegant royal spirit. Meanwhile, red is a symbol of luck, prosperity and energy, an important color in East Asian culture, especially during traditional festivals. The combination of these two colors brings a classic yet extremely modern beauty, clearly expressing the spirit of the design: both reminiscent of Vietnamese royal culture and creating a sense of contemporary luxury.
3. Graphic design: The graphic highlight in the design is the reproduction of the image of the Nhat Binh shirt, a symbol of Vietnamese royal culture. This type of costume not only represents the power and status of the aristocracy but also carries sophisticated artistic values.
• The outside of the box: The box has the shape and pattern of the Nhat Binh shirt, with typical royal patterns. The soft, elegant lines running along the body of the shirt, combined with traditional patterns expressed through the embossing technique, create a harmonious whole between art and sophistication. Every detail on the box is carefully processed to recreate the majestic and splendid beauty of royal costumes.
• The inside of the box: Each cake box contains a story about culture, expressed through the typical patterns of the Nhat Binh shirt. These patterns are not only decorative, but also contain the sophistication and meticulousness of ancient embroidery art. The details are cleverly arranged, bringing a sense of elegance and luxury while still maintaining tradition.
In particular, the Kinh Do logo is used as a motif on the inner layer of the shirt, creating a unique connection between the modern brand and the ancient cultural heritage. The logo is covered with a gloss, helping it to appear subtly, not too obvious but still enough to create a gentle attraction. This is the highlight of creativity in the design - both creating sophistication and honoring cultural values.
4. Meaning of design: The design of the cake box does not stop at creating a beautiful product, but also carries the meaning of honoring traditional culture. Ao Nhat Binh is a symbol of the majesty, nobility and sophisticated art of the Vietnamese court. Through recreating the image of this shirt, the design wishes to bring the experience of both enjoying and admiring, bringing users back to the golden period of the nation's history.
Moreover, the combination of tradition and modernity is the factor that creates the core value of the product. The box is not only a means of containing Mid-Autumn gifts, but also a work of art, expressing gratitude for ancient cultural values, while connecting with the lifestyle and aesthetic taste of modern consumers.
With the skillful combination of colors, patterns and modern techniques, the design of the moon cake box is not only a unique product but also a declaration of sophistication and national pride, creating a complete experience for users during the festive season.