Barona Tet Gift Box

I. CUSTOMER OBJECTS

- People who buy products to give as gifts: People who buy products to give to others on Tet holidays show their heart, bring closeness, and ensure the product's quality and clear origin.

- Direct users: People who buy it to use it can both serve meals and conveniently do not have to worry about where to put these things.

II. ADVANTAGES, DISADVANTAGES

-Advantages: + Shows the spirit of Tet holiday

      + Giving as a gift shows closeness and politeness.

                  + brings newness and difference from other product packaging

                  + Express the symbolic value of the brand on the packaging through the image of an anchovy

- Disadvantages: + not enough to express the Tet holiday message

                       + The packaging has a lot of folds and can easily get distorted

                       + Not taking full advantage of the product packaging

- Solution: + need to show the value of the Tet gift

                            + Need to have a reasonable marketing strategy so that users know the uses of product packaging and can use that packaging for recycling so that it can be used for the longest time..

III. PRODUCT DESCRIPTION

  1. Design ideas

- Inspired by traditional Vietnamese cultural values, in addition to the image of an anchovy symbolizing the brand's value, creating a bond between national tradition and the brand's personality.

- Anchovies also symbolize the purity and quality of ingredients, committed to using pure, clean natural ingredients.

- The movement of the fish brings a new feeling to the product packaging, attracting customers to the product, creating a unique difference.

- Tet gift sets have a profound meaning when the products are essential daily items associated with family meals, making the meal more warm and full of flavor, the feelings between people more closely connected. than .

2. Aesthetics

- Patterns: + patterns on the packaging box want to convey to readers a strong message about the origin and quality of the Nam Phuong Food brand.

                 + Image of fish: is the main ingredient to make fish sauce, using the image of fish to stand out among the ocean wave motifs not only emphasizes the product but also symbolizes freshness, clean ingredients and natural origin. course.

                 + Image of ocean waves: Ocean waves are often used to remind of Phu Quoc waters, a place famous for its high-quality fish sauce. This implies that the brand is committed to natural ingredients from the sea, helping to create quality, traditional products.

                 + slogan: “ NUOC MAM PHU QUOC – NHA NHA KHEN NGON “

Meaning: the above slogan not only affirms the quality of the product but also shows its popularity, reliability and closeness to the daily lives of consumers.

- Bright colors: The combination of bright colors like orange and blue brings a friendly, close feeling but still stands out and attracts. This can also represent the new, dynamic spirit of the brand.

     ->This pattern and design combine tradition and modernity, demonstrating the connection between the product and Vietnam's culinary cultural heritage and the brand's commitment to maintaining high quality.

3. Function

- The gift box of spices and sauces has a unique and eye-catching design. When the product box is extracted, the fish will move from the ocean water, so when using the product packaging, it can be used. Make a shelf for spices with just a few folds, small and convenient for consumers.

- The folding method is very simple because we have prepared dotted lines in the packaging in packaging No. 2 and No. 3. Consumers just need to follow the instructions to have a shelf that ensures stability when placing items. seasoning package, both enhances and enhances the beauty and aesthetics of the product.