SCGP

Ethnic culture

Idea Tank

Team : Speed Run

Member

Mr Thanh Phong Nguyễn

Mrs THỊ QUỐC NỮ PHẠM

The 2025 Lunar New Year gift set is inspired by the traditional brocade patterns of the ethnic groups in the Northwest region. The outside of the gift box has sophisticated brocade patterns, highlighting the beauty of traditional ethnic costumes. In addition, the typical Lac bird pattern on the Dong Son bronze drum surrounds the edges of the box lid, symbolizing the ancient Au Lac civilization. Inside the box are four different types of cakes. The two sides of the box are designed to hold red envelopes and New Year greeting cards. In addition, behind the box lid is the 2025 Lunar New Year desk calendar, which is very suitable for decoration on the desk or around the house.

Kinh Do logo is inspired by "Thiep Xuan Bai". Here, "Xuan Bai" refers to the word "Phuc" (meaning "blessing") written on red paper, appearing on the red envelope as a way to send New Year greetings.

The gift set is mainly red, inspired by the luck associated with the New Year and also a part of the traditional costumes of the Northwest region. It is combined with bronze gold, symbolizing the color of Dong Son bronze drums with Lac bird motifs, representing the iconic Vietnamese bronze drums.

other Ideas

Sustainable Packaging, Natural Flavor

"Sustainable Packaging, Natural Flavor" embraces a simple yet modern style, with vibrant green and yellow tones representing freshness and nature.

New Packaging - Beautiful on the Outside, Quality on the Inside.

"New Packaging - Beautiful on the Outside, Quality on the Inside" embraces a simple yet modern style, with vibrant green and yellow tones representing freshness and nature.

"Luminous Night" is not just a simple Mid-Autumn Festival, but a journey back to the sweet memories of childhood.

blue flower ceramic bowl

2 tier package ,using blue flower pattern and art

Kinh Đô - Tu linh hoi tu Gift box

The Kinh Đô chocolate gift set is inspired by the "Water Puppet" stage—a traditional form of folk theater that originated from the rice-growing civilization.

Kinh Do - "The train connecting hearts"

Project: "The Train Connecting Hearts" In the heart of every person, there are always 6 different Love coordinates including: Friendship, love, familial sentiment, Teacher-student relationship, Self-love and Patriotism. With Kinh Do's mission of always being a catalyst to help "connecting hearts" every spring, a train using emotional energy was born to become a means to connect and illuminate the 6 coordinates above to make our hearts and souls gradually become more complete and whole.

Cosy Marie - Kinh Do | The Tet's sunshines, the taste of Spring

Lunar New Year, a festive season of reunion and new beginnings, brings a sense of warmth and connection between family and friends. Inspired by the image of traditional window frames with classic iron bars, the packaging design of Cosy Marie - Kinh Do not only evokes Vietnamese architecture but also opens up a space of memories and emotions, where each door welcomes the early spring sunshine.

Complete packaging for Barona sauce pack

The Barona sauce pack is designed with a fresh, vibrant interface that highlights the image of fresh vegetables and uses bright colors like red and orange to evoke appetite at first glance. The compact, convenient packaging is easy to carry, featuring a resealable cap for reuse. Product information is clearly displayed and easy to read, emphasizing the product’s natural ingredients and quick preparation. The eco-friendly packaging material ensures that customers not only trust the sauce’s quality but also contribute to environmental protection.

This mooncake packaging is delicately designed with images of 4 flowers and 4 fish, symbolizing abundance and prosperity, family unity. Flowers, including apricot blossoms, lotus flowers, chrysanthemums, peach blossoms, symbolize luck and happiness in life. The image of 4 fish in a school resembles a warm family image during the Mid-Autumn Festival.

OREO "TET STORY"

Oreo's "Tet Story" packaging design recreates traditional moments during the Tet holiday, from wrapping bánh chưng (sticky rice cake) and cleaning the house to family reunions and giving lucky money. Each panel on the packaging tells a familiar story, creating a connection between consumers and Vietnamese Tet culture. Using traditional colors and iconic patterns, the packaging is not only visually appealing but also reusable as a gift box for . Oreo becomes a cultural bridge, bringing an interactive and sharing experience between generations.