Vi Xua Sharing Box

Every day, thousands of consumers shop through e-commerce platforms, the most common criteria for them to choose to buy a product is its appearance compared to other products. Our group found that the carton of the "Vi Xua" fish sauce product line has a somewhat simple appearance compared to the customer segment the brand is targeting, and the box structure is still not safe enough to use to contain glass bottles. In addition, the level 2 packaging box that the brand is using still has nothing outstanding compared to the packaging of competitors, making it difficult to compete on e-commerce platforms.

Our group believes that with a product aiming for high quality, special experiences will be able to make a greater impression on customers. The idea of ​​a level 2 carton box with details to separate into 3 small portable boxes, helping customers to share "Vi Xua" fish sauce with relatives and friends. Along with the improvement in packaging structure, the graphic design has also been edited, changing the redundant details into neater, more recognizable ones. The layout in the design has also been improved for the details to overflow on many sides, giving the box a more modern, more interesting look. The two-color design is printed on the carton surface of the box, both saving costs and creating a nostalgic feeling of "Vi Xua".