SCGP

Barona Display ShelvesDisplay Shelves

Idea Tank

Team : Ba Chàng Hiệp Sĩ Mộng Mơ ( Three Dreamy Knights)

Member

Mr Hoàng Việt Lê

Mr Văn Quyền Nguyễn

Mr Minh Phan Tiến

I. Design ideas

-Our team designed Nam Phuong food packaging (product line name) with the aim of maximizing the use of raw materials, which can be reused many times or converted in function.

Normally, a product box only plays a role of transportation, and when displaying, it will need a separate product shelf. We designed a product container that can be transformed into a 2-tier product display shelf. When transporting, it can be folded into a box, when displaying, it can be folded into a shelf.

Packaging made of durable cardboard material can protect the product during transportation and is stiff enough when converted into shelves.

Convenient folding display shelf, 2 beautiful floors

Can be reused many times or converted into a shelf for household items, shoes, etc.

We hope this design will provide a cost-saving and labor-saving solution for businesses and contribute to environmental protection today.

II. SOLUTION

-Cost savings

-make use of product packaging

-Environmentally friendly

-can be combined and supplemented with main products

III. FUNCTION

In addition to preserving products, packaging can also be recycled into many types of shelves, for example:

+bookshelf, shoe shelf

+Compact, convenient

+Space saving

+Highly aesthetic

+Enhance customer experience

+Optimize product arrangement

other Ideas

Sustainable Packaging, Natural Flavor

"Sustainable Packaging, Natural Flavor" embraces a simple yet modern style, with vibrant green and yellow tones representing freshness and nature.

New Packaging - Beautiful on the Outside, Quality on the Inside.

"New Packaging - Beautiful on the Outside, Quality on the Inside" embraces a simple yet modern style, with vibrant green and yellow tones representing freshness and nature.

"Luminous Night" is not just a simple Mid-Autumn Festival, but a journey back to the sweet memories of childhood.

blue flower ceramic bowl

2 tier package ,using blue flower pattern and art

Kinh Đô - Tu linh hoi tu Gift box

The Kinh Đô chocolate gift set is inspired by the "Water Puppet" stage—a traditional form of folk theater that originated from the rice-growing civilization.

Kinh Do - "The train connecting hearts"

Project: "The Train Connecting Hearts" In the heart of every person, there are always 6 different Love coordinates including: Friendship, love, familial sentiment, Teacher-student relationship, Self-love and Patriotism. With Kinh Do's mission of always being a catalyst to help "connecting hearts" every spring, a train using emotional energy was born to become a means to connect and illuminate the 6 coordinates above to make our hearts and souls gradually become more complete and whole.

Cosy Marie - Kinh Do | The Tet's sunshines, the taste of Spring

Lunar New Year, a festive season of reunion and new beginnings, brings a sense of warmth and connection between family and friends. Inspired by the image of traditional window frames with classic iron bars, the packaging design of Cosy Marie - Kinh Do not only evokes Vietnamese architecture but also opens up a space of memories and emotions, where each door welcomes the early spring sunshine.

Complete packaging for Barona sauce pack

The Barona sauce pack is designed with a fresh, vibrant interface that highlights the image of fresh vegetables and uses bright colors like red and orange to evoke appetite at first glance. The compact, convenient packaging is easy to carry, featuring a resealable cap for reuse. Product information is clearly displayed and easy to read, emphasizing the product’s natural ingredients and quick preparation. The eco-friendly packaging material ensures that customers not only trust the sauce’s quality but also contribute to environmental protection.

This mooncake packaging is delicately designed with images of 4 flowers and 4 fish, symbolizing abundance and prosperity, family unity. Flowers, including apricot blossoms, lotus flowers, chrysanthemums, peach blossoms, symbolize luck and happiness in life. The image of 4 fish in a school resembles a warm family image during the Mid-Autumn Festival.

OREO "TET STORY"

Oreo's "Tet Story" packaging design recreates traditional moments during the Tet holiday, from wrapping bánh chưng (sticky rice cake) and cleaning the house to family reunions and giving lucky money. Each panel on the packaging tells a familiar story, creating a connection between consumers and Vietnamese Tet culture. Using traditional colors and iconic patterns, the packaging is not only visually appealing but also reusable as a gift box for . Oreo becomes a cultural bridge, bringing an interactive and sharing experience between generations.