SCGP

MOON ON THE PORCH

Idea Tank

Team : The Dream

Member

Mrs Kim Hiền Đỗ

Mr Phi Tiến Hoàng

The treasure cake box is the first highlight, designed for ancient lotus flowers, but innovated to suit modern trends. The main color is green jade, symbolizing freshness and purity. Showcasing familiar images such as lotus flowers, and commercial alibi roads, creating a feeling of luxury and nobility. Besides, the combination with golden light exploited from decorative details helps to stand out and attract eyes, bringing a feeling of warmth and closeness to the recipient. Combo of 4 protective wheels, the product is decorated with a bright yellow moonlight image, shining on the tiled roof porch. The image of the tiled roof is done in a rhythmic way, creating traditional beauty but still bringing a modern breath. The yellow color of the moon blends with turquoise, creating a poetic and romantic scene, reminiscent of full moon nights with family, where everyone enjoys cakes and shares joy. Finally, there is the storage box, uniquely designed with 4 decorative living items. Each side of the box carries a symbolic image, telling the story of the Mid-Autumn Festival. On one side is the image of a relaxed Ms. Hang, symbolizing beauty and elegance; On the other hand is the image of the lion dance, which can be a joyful and exciting presence in the festival. In addition, the image of the jade rabbit, a symbol of patience and desire, and the golden carp, meaning prosperity and luck, are both vividly shown. This combination not only brings a joyful atmosphere but also creates memorable memories for those who participate in the festival.

other Ideas

Sustainable Packaging, Natural Flavor

"Sustainable Packaging, Natural Flavor" embraces a simple yet modern style, with vibrant green and yellow tones representing freshness and nature.

New Packaging - Beautiful on the Outside, Quality on the Inside.

"New Packaging - Beautiful on the Outside, Quality on the Inside" embraces a simple yet modern style, with vibrant green and yellow tones representing freshness and nature.

"Luminous Night" is not just a simple Mid-Autumn Festival, but a journey back to the sweet memories of childhood.

blue flower ceramic bowl

2 tier package ,using blue flower pattern and art

Kinh Đô - Tu linh hoi tu Gift box

The Kinh Đô chocolate gift set is inspired by the "Water Puppet" stage—a traditional form of folk theater that originated from the rice-growing civilization.

Kinh Do - "The train connecting hearts"

Project: "The Train Connecting Hearts" In the heart of every person, there are always 6 different Love coordinates including: Friendship, love, familial sentiment, Teacher-student relationship, Self-love and Patriotism. With Kinh Do's mission of always being a catalyst to help "connecting hearts" every spring, a train using emotional energy was born to become a means to connect and illuminate the 6 coordinates above to make our hearts and souls gradually become more complete and whole.

Cosy Marie - Kinh Do | The Tet's sunshines, the taste of Spring

Lunar New Year, a festive season of reunion and new beginnings, brings a sense of warmth and connection between family and friends. Inspired by the image of traditional window frames with classic iron bars, the packaging design of Cosy Marie - Kinh Do not only evokes Vietnamese architecture but also opens up a space of memories and emotions, where each door welcomes the early spring sunshine.

Complete packaging for Barona sauce pack

The Barona sauce pack is designed with a fresh, vibrant interface that highlights the image of fresh vegetables and uses bright colors like red and orange to evoke appetite at first glance. The compact, convenient packaging is easy to carry, featuring a resealable cap for reuse. Product information is clearly displayed and easy to read, emphasizing the product’s natural ingredients and quick preparation. The eco-friendly packaging material ensures that customers not only trust the sauce’s quality but also contribute to environmental protection.

This mooncake packaging is delicately designed with images of 4 flowers and 4 fish, symbolizing abundance and prosperity, family unity. Flowers, including apricot blossoms, lotus flowers, chrysanthemums, peach blossoms, symbolize luck and happiness in life. The image of 4 fish in a school resembles a warm family image during the Mid-Autumn Festival.

OREO "TET STORY"

Oreo's "Tet Story" packaging design recreates traditional moments during the Tet holiday, from wrapping bánh chưng (sticky rice cake) and cleaning the house to family reunions and giving lucky money. Each panel on the packaging tells a familiar story, creating a connection between consumers and Vietnamese Tet culture. Using traditional colors and iconic patterns, the packaging is not only visually appealing but also reusable as a gift box for . Oreo becomes a cultural bridge, bringing an interactive and sharing experience between generations.