SCGP

VietNam spices journey

Idea Tank

Team : Strawberry

Member

Ms Nguyễn Thảo Uyên

Join us as we explore the unique spices from every corner of Vietnam. Each region brings its own flavor story to life.

The Story:

Vietnamese cuisine is not only rich in its dishes but also in its diverse range of spices. Each region—from North to Central to South—has its own unique spices that bring distinctive flavors to the table.

Our idea was to create a spice box that’s not just for storage and transport but also gives users a chance to embark on a fun and friendly journey through Vietnam’s regions, experiencing signature spices along the way with a simple, engaging game.

Material:

Carton paper.

Widely used in e-commerce packaging, it's cost-effective and gives off a friendly, eco-conscious vibe.

Design:

Illustrations are used to create a warm, approachable feel, especially since our target customers are families, often with children.

The red color adds to the appeal, making everything look even tastier.

Packaging 1:

A custom-designed box specifically made to fit sauce and spice packets snugly. It's compact with a fresh and unique design.

Packaging 2:

A standard carton box commonly seen on e-commerce platforms, designed to hold multiple products at once.

"Every stop on this journey is a spice—a piece of the Vietnamese culinary puzzle. Are you ready to explore with Nam Phuong?"

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