Ca Men food box for Traditional Tet Holiday

With the mission of bringing many delicious & healthy meals to Vietnamese families as well as convenience for women in the kitchen, Barona is proud that Barona sauce is a "complete sauce", complete not only in taste but also in emotion. With the theme "Cooking rice at home, miss Barona", we bring the image of a coffee pot, a familiar image of Vietnamese people on every occasion of bringing rice away. It's not just the women in the kitchen, but now it can be children, relatives,... far from home who wish to eat home cooked rice again, the flavors of their mother's cooking, this is the time Barona - The food cart that brings that feeling will be the emotional bridge for young people far from home who set foot in their small kitchen. Why is it the image of a coffee tree? Evoking the familiar image of Vietnamese people, at the same time symbolizing bringing authentic flavor everywhere. "Ca men" can accompany you far away, no matter who, no matter where, no matter what time, you can still taste the taste of home cooked rice, both delicious and convenient. In addition, the coffee pot is also associated with the image of housewives in general sharing food with each other, which is also a way of expressing affection and care of Vietnamese people. Not only that, the image of "chopsticks" is placed on the packaging, emphasizing the beauty of Vietnamese people, and appears throughout to help create synchronization and connection between products.

To create freshness and reach more customers, we innovated the inner packaging design, synchronized images as well as created a story line linking the packages with "chopsticks". as well as stylizing the main title text describing the product. More fun, more delicious, more emotionally explosive, those are the things we aim for. As for level 2 packaging, it is designed and inspired by the Vietnamese coffee pot used to bring rice to school, work, outings,... and now it brings the flavor of home-cooked rice everywhere and evokes about the flavors of my mother's cooking all over the kitchen, far away from home. Tet is also the time when we gather together, but what if Tet cannot come home in time? It wouldn't be Tet without banh chung and banh tet and it wouldn't be Tet without the taste of countryside and rice. At home, "Barona - a coffee shop with mother's cooking" will do that job, both delicious, convenient and healthy. This will be a meaningful gift as well as filling the taste of home-cooked rice in your kitchen, a coffee that shares love, connecting the hearts of people far away from home.