SCGP

The Magic Pot

Idea Tank

Team : Cá Mòi

Member

Ms Quốc Minh Thy Nguyễn

Mr Lê Tuấn Nguyễn

Ms Kim Trinh Vương

In the Packaging Speak Out competition, the "Cá Mòi" team presents a creative and uniquely distinctive product display design. Inspired by the familiar image of a kitchen pot, the packaging features a removable lid that can rotate 360°, allowing for an interactive display. This dynamic element not only adds an engaging touch but also attracts customers, encouraging them to interact with the packaging. It offers a competitive edge over static, simpler designs by drawing more attention.

The primary color used is green, representing the brand while conveying the freshness, cleanliness, and quality of the ingredients in the hot pot sauce. The packaging design incorporates elements of Vietnamese culture, such as the image of a mother wearing a traditional scarf and conical hat, alongside terraced rice fields, symbolizing the reach of the BARONA brand from the North to the South of Viet Nam.

Additionally, the graphic of a mother holding a steaming hot pot highlights the brand's slogan, "Đúng đỉnh lẩu nhà, phải là Barona." Finally, the rich and detailed graphics of the various hotpot flavors bring the product's diverse tastes to life, giving customers a vivid sense of what the product offers.

other Ideas

Sustainable Packaging, Natural Flavor

"Sustainable Packaging, Natural Flavor" embraces a simple yet modern style, with vibrant green and yellow tones representing freshness and nature.

New Packaging - Beautiful on the Outside, Quality on the Inside.

"New Packaging - Beautiful on the Outside, Quality on the Inside" embraces a simple yet modern style, with vibrant green and yellow tones representing freshness and nature.

"Luminous Night" is not just a simple Mid-Autumn Festival, but a journey back to the sweet memories of childhood.

blue flower ceramic bowl

2 tier package ,using blue flower pattern and art

Kinh Đô - Tu linh hoi tu Gift box

The Kinh Đô chocolate gift set is inspired by the "Water Puppet" stage—a traditional form of folk theater that originated from the rice-growing civilization.

Kinh Do - "The train connecting hearts"

Project: "The Train Connecting Hearts" In the heart of every person, there are always 6 different Love coordinates including: Friendship, love, familial sentiment, Teacher-student relationship, Self-love and Patriotism. With Kinh Do's mission of always being a catalyst to help "connecting hearts" every spring, a train using emotional energy was born to become a means to connect and illuminate the 6 coordinates above to make our hearts and souls gradually become more complete and whole.

Cosy Marie - Kinh Do | The Tet's sunshines, the taste of Spring

Lunar New Year, a festive season of reunion and new beginnings, brings a sense of warmth and connection between family and friends. Inspired by the image of traditional window frames with classic iron bars, the packaging design of Cosy Marie - Kinh Do not only evokes Vietnamese architecture but also opens up a space of memories and emotions, where each door welcomes the early spring sunshine.

Complete packaging for Barona sauce pack

The Barona sauce pack is designed with a fresh, vibrant interface that highlights the image of fresh vegetables and uses bright colors like red and orange to evoke appetite at first glance. The compact, convenient packaging is easy to carry, featuring a resealable cap for reuse. Product information is clearly displayed and easy to read, emphasizing the product’s natural ingredients and quick preparation. The eco-friendly packaging material ensures that customers not only trust the sauce’s quality but also contribute to environmental protection.

This mooncake packaging is delicately designed with images of 4 flowers and 4 fish, symbolizing abundance and prosperity, family unity. Flowers, including apricot blossoms, lotus flowers, chrysanthemums, peach blossoms, symbolize luck and happiness in life. The image of 4 fish in a school resembles a warm family image during the Mid-Autumn Festival.

OREO "TET STORY"

Oreo's "Tet Story" packaging design recreates traditional moments during the Tet holiday, from wrapping bánh chưng (sticky rice cake) and cleaning the house to family reunions and giving lucky money. Each panel on the packaging tells a familiar story, creating a connection between consumers and Vietnamese Tet culture. Using traditional colors and iconic patterns, the packaging is not only visually appealing but also reusable as a gift box for . Oreo becomes a cultural bridge, bringing an interactive and sharing experience between generations.