SCGP

Kinh Do - Tet Reunion Hamper gift set

Idea Tank

Team : HEE-HEE

Member

Mr Vĩnh Huy Lê

"Seeing Kinh Do is seeing Tet" is a message deeply ingrained in the minds of Vietnamese consumers. Kinh Do consistently brings warmth and joy to the New Year atmosphere through its delightful cakes. Continuing its mission to preserve Tet values, the "Tet Reunion" gift set for 2025 features an eye-catching design while maintaining Kinh Do’s core essence of a warm, united, and happy Tet.

The design is inspired by the threshold of grandparents’ homes, a place we often return to on New Year’s Day. The exterior of the box resembles a door with nostalgic iron frames, offering a glimpse of the heart-warming view inside. Upon opening the box, one is instantly enveloped by the cozy atmosphere of a "home" filled with Kinh Do products. Illustrations depicting scenes of family reunion evoke happiness in all who see them. Details reminiscent of a grandparent's house—such as patterned tiles, floral glass designs, iron doors, and a beautifully arranged ancestral altar—further enhance this sense of familiarity.

The box not only holds the products but can also serve as a decorative display for Kinh Do’s Tet offerings. In addition to the main products, "Tet Reunion" includes small gifts that transport everyone back to cherished childhood moments: receiving a lucky money envelope or having your shirt mended by mother with a needle and thread from a biscuit tin box. These simple gifts may be few, but "Tet Reunion" hopes to evoke the warmth of family when you hold the products in your hands.

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