SCGP

"Vi Xua" fish sauce box

Idea Tank

Team : Cá Cơm Việt Mỹ

Member

Mrs Vũ Nhi

With the desire to design an e-commerce box that the recipient can feel excited when receiving the product, creating a difference from other products on the market. At the same time, it has the ability to be reused so that consumers can take advantage of using the product packaging longer, contributing to environmental protection, we have redesigned the Vi Xua fish sauce box.

Design idea:

Taking the idea from the image of anchovies - the main ingredient of Vi Xua fish sauce to show the purity of the product, while creating a difference for the packaging. The way the box is opened in half is also intended to make it easy for customers to get the product and create an interesting experience when opening the box.

Design

The box has 2 parts:

- The outer shell is used to shape and protect the product.

- The inner base is used to keep the product sturdy, while also adding a new function to the box.

- The design is shaped like an anchovy, with a hollow teardrop shape in the middle to represent fish sauce, showing purity, and at the same time allowing the product label inside to be seen.

- There is a QR code on the side for consumers to quickly access Barona's website.

- The main material of the box is Kraft paper, ensuring environmental friendliness

Recycling:

The box has the following uses:

- Can be folded into a box to hold cooking utensils.

- Can be used as a tissue box

- Can be used as a small bird's nest.

other Ideas

Sustainable Packaging, Natural Flavor

"Sustainable Packaging, Natural Flavor" embraces a simple yet modern style, with vibrant green and yellow tones representing freshness and nature.

New Packaging - Beautiful on the Outside, Quality on the Inside.

"New Packaging - Beautiful on the Outside, Quality on the Inside" embraces a simple yet modern style, with vibrant green and yellow tones representing freshness and nature.

"Luminous Night" is not just a simple Mid-Autumn Festival, but a journey back to the sweet memories of childhood.

blue flower ceramic bowl

2 tier package ,using blue flower pattern and art

Kinh Đô - Tu linh hoi tu Gift box

The Kinh Đô chocolate gift set is inspired by the "Water Puppet" stage—a traditional form of folk theater that originated from the rice-growing civilization.

Kinh Do - "The train connecting hearts"

Project: "The Train Connecting Hearts" In the heart of every person, there are always 6 different Love coordinates including: Friendship, love, familial sentiment, Teacher-student relationship, Self-love and Patriotism. With Kinh Do's mission of always being a catalyst to help "connecting hearts" every spring, a train using emotional energy was born to become a means to connect and illuminate the 6 coordinates above to make our hearts and souls gradually become more complete and whole.

Cosy Marie - Kinh Do | The Tet's sunshines, the taste of Spring

Lunar New Year, a festive season of reunion and new beginnings, brings a sense of warmth and connection between family and friends. Inspired by the image of traditional window frames with classic iron bars, the packaging design of Cosy Marie - Kinh Do not only evokes Vietnamese architecture but also opens up a space of memories and emotions, where each door welcomes the early spring sunshine.

Complete packaging for Barona sauce pack

The Barona sauce pack is designed with a fresh, vibrant interface that highlights the image of fresh vegetables and uses bright colors like red and orange to evoke appetite at first glance. The compact, convenient packaging is easy to carry, featuring a resealable cap for reuse. Product information is clearly displayed and easy to read, emphasizing the product’s natural ingredients and quick preparation. The eco-friendly packaging material ensures that customers not only trust the sauce’s quality but also contribute to environmental protection.

This mooncake packaging is delicately designed with images of 4 flowers and 4 fish, symbolizing abundance and prosperity, family unity. Flowers, including apricot blossoms, lotus flowers, chrysanthemums, peach blossoms, symbolize luck and happiness in life. The image of 4 fish in a school resembles a warm family image during the Mid-Autumn Festival.

OREO "TET STORY"

Oreo's "Tet Story" packaging design recreates traditional moments during the Tet holiday, from wrapping bánh chưng (sticky rice cake) and cleaning the house to family reunions and giving lucky money. Each panel on the packaging tells a familiar story, creating a connection between consumers and Vietnamese Tet culture. Using traditional colors and iconic patterns, the packaging is not only visually appealing but also reusable as a gift box for . Oreo becomes a cultural bridge, bringing an interactive and sharing experience between generations.