SCGP

The Carousel Lantern of Kinh Do

Idea Tank

Team : Russian Salted Fish

Member

Ms Phuong Minh Tran

Ms Yen Phuong Hoang Nguyen

Ms Ngoc Anh Thien Tran

The main concept of the design is 'Nguyen Dynasty Clothing,' aiming to honor the traditional beauty and cultural values of Vietnam through infuriating and elaborating Vietnamese costumes. By borrowing the image of a Vietnamese wedding and traditional attire, the design emphasizes the spirit of reunion and connection during the Mid-Autumn Festival, while also showcasing the importance of preserving cultural heritage and national identity.

With its elegant beauty and diverse patterns, traditional Vietnamese attire, especially from the Nguyen dynasty, has always been an endless source of inspiration. Dragon, phoenix, cloud, and flower motifs can be skillfully integrated into packaging designs, creating a luxurious and distinctly traditional aesthetic.

The Imperial City of Hue embodies the ancient and majestic essence of the Nguyen Dynasty royal capital. Its palaces, gates, and intricate dragon-phoenix motifs in the imperial architecture evoke a sense of grandeur, elegance, and rich cultural heritage. These images stir feelings of nostalgia for a golden era in history.

The image of the lantern carousel, a traditional toy emblematic of the Vietnamese Mid-Autumn Festival, evokes childhood memories while symbolizing the connection and cyclical nature of family and community life. Combined with artwork on the theme of the "Vietnamese Wedding," it brings a fresh, warm, and festive atmosphere of togetherness.

The secondary pattern is inspired by Indochine ceramic tiles, symbolizing the Vietnamese family home, with a nostalgic and welcoming beauty.

other Ideas

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"New Packaging - Beautiful on the Outside, Quality on the Inside" embraces a simple yet modern style, with vibrant green and yellow tones representing freshness and nature.

"Luminous Night" is not just a simple Mid-Autumn Festival, but a journey back to the sweet memories of childhood.

blue flower ceramic bowl

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This mooncake packaging is delicately designed with images of 4 flowers and 4 fish, symbolizing abundance and prosperity, family unity. Flowers, including apricot blossoms, lotus flowers, chrysanthemums, peach blossoms, symbolize luck and happiness in life. The image of 4 fish in a school resembles a warm family image during the Mid-Autumn Festival.

OREO "TET STORY"

Oreo's "Tet Story" packaging design recreates traditional moments during the Tet holiday, from wrapping bánh chưng (sticky rice cake) and cleaning the house to family reunions and giving lucky money. Each panel on the packaging tells a familiar story, creating a connection between consumers and Vietnamese Tet culture. Using traditional colors and iconic patterns, the packaging is not only visually appealing but also reusable as a gift box for . Oreo becomes a cultural bridge, bringing an interactive and sharing experience between generations.