SCGP

Redesign the E- Commerce packaging for Vị Xưa fish sauce

Idea Tank

Team : Chicken Dinner Winner

Member

Ms Vân Anh Võ Nguyễn

Ms Vân Anh Võ Nguyễn

The packaging design for VỊ XƯA fish sauce by Barona features an elegant and modern aesthetic that pays homage to traditional craftsmanship.

Color Palette: A rich combination of deep red-brown and gold accents captures the essence of the brand, reflecting its premium quality and connection to tradition.

Label Design: The label prominently displays the name "VỊ XƯA" in a vintage-style font, surrounded by intricate, artisanal patterns that evoke local craftsmanship.

Imagery: The design incorporates both direct and implied imagery, featuring illustrations of people, the fish sauce village, and anchovies, alongside a subtle representation of a bowl of fish sauce in the background.

Textural Elements: The packaging uses a matte finish with embossed details on the logo to create a tactile and luxurious experience.

Sustainability: The materials are eco-friendly, reflecting a commitment to environmental responsibility while enhancing the overall aesthetic.

This design not only highlights the product's quality but also tells a story of tradition and craftsmanship, appealing to consumers who appreciate authenticity.

other Ideas

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New Packaging - Beautiful on the Outside, Quality on the Inside.

"New Packaging - Beautiful on the Outside, Quality on the Inside" embraces a simple yet modern style, with vibrant green and yellow tones representing freshness and nature.

"Luminous Night" is not just a simple Mid-Autumn Festival, but a journey back to the sweet memories of childhood.

blue flower ceramic bowl

2 tier package ,using blue flower pattern and art

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