1. Concept: Cosy Marie - "The Tet's sunshines, the taste of Spring"

Lunar New Year, a festive season of reunion and new beginnings, brings a sense of warmth and connection between family and friends. Inspired by the image of traditional window frames with classic iron bars, the packaging design of Cosy Marie - Kinh Do not only evokes Vietnamese architecture but also opens up a space of memories and emotions, where each door welcomes the early spring sunshine.

The packaging shows the harmony between tradition and modernity through the combination of classic decorative motifs with minimalist graphics and modern design style. The iconic window frame is not only a place to preserve cultural beauty, but also a gateway to spread new values, bringing connection, vitality and hope for the new year.

2. Core Idea:

Connecting Vietnamese culture: The design utilizes the image of an ancient window frame, showing respect for Vietnamese architectural culture, a symbol of warmth, peace, and welcoming the new season.

Innovation: The combination of modern graphic elements with red, yellow, and blue tones is not only eye-catching but also brings a new, bright style, but still closely linked to traditional values.

Sustainability: The packaging not only protects the product but can also be reused as a gift box or decoration, especially suitable for traditional festivals. The paper material of the packaging is reusable or recyclable, contributing to promoting the trend of sustainable development.

3. Message:

Cosy Marie - Kinh Do packaging with the theme "Welcoming the sun of Tet, preserving the taste of Spring" conveys the message of a complete Tet season, where each gift box not only contains products, but also contains memories and hopes for a new future. The image of the door frame represents the beginning, welcoming good things and the continuation of traditional values ​​over time.

4. Target Audience:

5. Design Development