SCGP

Luminous Night

Idea Tank

Team : Khánh Vy

Member

Mrs Khánh Vy Trần

BRAND : KINH ĐÔ

Luminous Night

Concept Description

"Luminous Night" is not just a simple Mid-Autumn Festival, but a journey back to the sweet memories of childhood.

Luminous Lights: The glowing lanterns create an enchanting atmosphere, evoking memories of lively nights filled with the laughter of children celebrating with their lanterns.

Luminous Traditional Values: Each lantern is not just a toy but a symbol of Vietnam's traditional values. It represents the connection between generations, where children joyfully gather to carry their lanterns, sing songs, and immerse themselves in their luminous dreams.

Luminous Smiles:: The smiles of children are a vital part of this childhood tapestry, reflecting the spirit and cultural identity of the nation

“Lumious" In its mission to bring joy to every family, Kinh Đô honors cultural and traditional values, rekindling beautiful memories from one generation to the next.

Three Packaging Structures:

Level 1 Packaging: Utilizes a plastic container to ensure safety and protect the product during transportation. It is combined with a sleeve packaging design, adding aesthetic appeal and convenience, making brand recognition easier.

Level 2 Packaging: Incorporates additional functionality with a container made of bamboo strips, transforming the product into a unique lantern. This design not only enhances aesthetics but also evokes traditional cultural values, making the product feel special and familiar to customers.

Level 3 Packaging: The container is designed like a stage, offering a novel experience for customers. The packaging integrates an LED lighting system and music featuring Mid-Autumn Festival songs, providing a vibrant experience. When opening the product, customers encounter not only the delightful flavors of mooncakes but also shimmering lights and cheerful sounds that stimulate all their senses.

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