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Team : GG-ET
Member
Mr Pasawich Meemanee
Ms Rutrada Wutthidechasin
แบรนด์ของเราเป็นผลิตภัณฑ์น้ำดื่มที่สนุกสนาน ยั่งยืน และสร้างสรรค์ออกแบบมาสำหรับเด็กโดยเฉพาะ แต่ละขวดมีลวดลายส่วนหนึ่งของร่างกายซูเปอร์ฮีโร่ เพื่อกระตุ้นให้เด็ก ๆ เก็บสะสมขวดหลาย ๆ ขวด เพื่อสร้างฮีโร่เต็มตัว ผลิตจากวัสดุที่เป็นมิตรต่อสิ่งแวดล้อม เช่น พลาสติกรีไซเคิล (rPET) หรือเตตราแพค พร้อมฝาขวดที่สามารถรีไซเคิลหรือย่อยสลายได้ ผลิตภัณฑ์ของเราช่วยให้เด็ก ๆ ได้ดื่มน้ำอย่างเพียงพอพร้อมเรียนรู้ถึงความสำคัญของการปกป้องโลก
คุณสมบัติเด่น:
- บรรจุภัณฑ์ซูเปอร์ฮีโร่สะสมได้: เด็ก ๆ สามารถสะสมและประกอบขวดเพื่อสร้างตัวละครซูเปอร์ฮีโร่เต็มตัว ส่งเสริมความสนุกและความคิดสร้างสรรค์
- วัสดุที่ยั่งยืน: ขวดผลิตจากวัสดุที่เป็นมิตรต่อสิ่งแวดล้อม เช่น พลาสติกรีไซเคิล (PET) หรือเตตราแพค พร้อมฝาขวดที่สามารถรีไซเคิลหรือย่อยสลายได้ เพื่อลดผลกระทบต่อสิ่งแวดล้อม
- ปลอดภัยสำหรับเด็ก: ออกแบบมาโดยคำนึงถึงเด็ก ขวดของเราถือง่าย ปราศจากสาร BPA และมีฝาที่ป้องกันการรั่วไหล เพื่อการดื่มน้ำที่ปลอดภัย
- การเรียนรู้และกิจกรรมที่สร้างสรรค์: ด้วยองค์ประกอบที่สนุกสนาน เด็ก ๆ จะได้เรียนรู้เกี่ยวกับการดื่มน้ำและความยั่งยืน พร้อมเพลิดเพลินกับการสะสมฮีโร่
แบรนด์ของเรามุ่งสร้างแรงบันดาลใจให้คนรุ่นใหม่หันมาใส่ใจสิ่งแวดล้อม และสนุกกับการดื่มน้ำอย่างมีคุณค่า!
เเผนพัฒนาเเบรนด์
Business Environment Analysis
- Industry Overview: The global bottled water market is highly competitive, with a growing trend toward sustainability. The demand for eco-friendly and innovative packaging is on the rise, particularly among younger generations and environmentally conscious parents. The children's beverage market is seeing a shift toward healthier, fun, and engaging options
Brand Development Goals
- Engage Kids & Parents: Create a fun, collectible product that resonates with children through superhero-themed packaging and gamification, while appealing to parents with health-conscious and eco-friendly values.
- Sustainability Leadership: Develop environmentally responsible packaging, positioning the brand as a leader in the sustainable water market. Ensure the brand aligns with environmental concerns by using recyclable or biodegradable materials.
- Brand Recognition: Establish brand loyalty and recognition through innovative packaging and marketing strategies that allow kids to interact with the brand while also educating them on sustainability.
Targeting and Insights of the Target Group
- Primary Target Audience:Children (Ages 4–12): The primary consumers who are attracted to superhero-themed packaging. Kids are drawn to bright colors, collectible items, and the idea of building something fun by assembling parts (the superhero).
- Secondary Target Audience:
Environmental Impact
- Recyclable Materials: Use recycled materials for the packaging, such as biodegradable cardboard or recycled plastic, making the product more sustainable
Marketing Activities and Brand Development through Packaging
- Launch Campaign:Superhero Collection: Create a campaign where kids are encouraged to collect all the superhero pieces to build the full character. Offer limited-edition heroes during certain times of the year
- Partnerships: Collaborate with schools, libraries, and kid-friendly organizations to promote the product. Offer educational workshops about sustainability in exchange for brand exposure.
Marketing and Brand Measurement
- Brand Awareness: Track brand recognition through surveys and social media analytics to gauge the effectiveness of campaigns. Look at metrics like social media engagement, shares, and brand mentions.
- Sales and Distribution: Measure the success of product launches through sales growth in target areas and distribution channels
- Customer Engagement: Monitor how many kids are actively engaging with your collectible bottles
- Industry Overview: The global bottled water market is highly competitive, with a growing trend toward sustainability. The demand for eco-friendly and innovative packaging is on the rise, particularly among younger generations and environmentally conscious parents. The children's beverage market is seeing a shift toward healthier, fun, and engaging options
Brand Development Goals
- Engage Kids & Parents: Create a fun, collectible product that resonates with children through superhero-themed packaging and gamification, while appealing to parents with health-conscious and eco-friendly values.
- Sustainability Leadership: Develop environmentally responsible packaging, positioning the brand as a leader in the sustainable water market. Ensure the brand aligns with environmental concerns by using recyclable or biodegradable materials.
- Brand Recognition: Establish brand loyalty and recognition through innovative packaging and marketing strategies that allow kids to interact with the brand while also educating them on sustainability.
Targeting and Insights of the Target Group
- Primary Target Audience:Children (Ages 4–12): The primary consumers who are attracted to superhero-themed packaging. Kids are drawn to bright colors, collectible items, and the idea of building something fun by assembling parts (the superhero).
- Secondary Target Audience:
Environmental Impact
- Recyclable Materials: Use recycled materials for the packaging, such as biodegradable cardboard or recycled plastic, making the product more sustainable
Marketing Activities and Brand Development through Packaging
- Launch Campaign:Superhero Collection: Create a campaign where kids are encouraged to collect all the superhero pieces to build the full character. Offer limited-edition heroes during certain times of the year
- Partnerships: Collaborate with schools, libraries, and kid-friendly organizations to promote the product. Offer educational workshops about sustainability in exchange for brand exposure.
Marketing and Brand Measurement
- Brand Awareness: Track brand recognition through surveys and social media analytics to gauge the effectiveness of campaigns. Look at metrics like social media engagement, shares, and brand mentions.
- Sales and Distribution: Measure the success of product launches through sales growth in target areas and distribution channels
- Customer Engagement: Monitor how many kids are actively engaging with your collectible bottles
- Engage Kids & Parents: Create a fun, collectible product that resonates with children through superhero-themed packaging and gamification, while appealing to parents with health-conscious and eco-friendly values.
- Sustainability Leadership: Develop environmentally responsible packaging, positioning the brand as a leader in the sustainable water market. Ensure the brand aligns with environmental concerns by using recyclable or biodegradable materials.
- Brand Recognition: Establish brand loyalty and recognition through innovative packaging and marketing strategies that allow kids to interact with the brand while also educating them on sustainability.
Targeting and Insights of the Target Group
- Primary Target Audience:Children (Ages 4–12): The primary consumers who are attracted to superhero-themed packaging. Kids are drawn to bright colors, collectible items, and the idea of building something fun by assembling parts (the superhero).
- Secondary Target Audience:
Environmental Impact
- Recyclable Materials: Use recycled materials for the packaging, such as biodegradable cardboard or recycled plastic, making the product more sustainable
Marketing Activities and Brand Development through Packaging
- Launch Campaign:Superhero Collection: Create a campaign where kids are encouraged to collect all the superhero pieces to build the full character. Offer limited-edition heroes during certain times of the year
- Partnerships: Collaborate with schools, libraries, and kid-friendly organizations to promote the product. Offer educational workshops about sustainability in exchange for brand exposure.
Marketing and Brand Measurement
- Brand Awareness: Track brand recognition through surveys and social media analytics to gauge the effectiveness of campaigns. Look at metrics like social media engagement, shares, and brand mentions.
- Sales and Distribution: Measure the success of product launches through sales growth in target areas and distribution channels
- Customer Engagement: Monitor how many kids are actively engaging with your collectible bottles
- Primary Target Audience:Children (Ages 4–12): The primary consumers who are attracted to superhero-themed packaging. Kids are drawn to bright colors, collectible items, and the idea of building something fun by assembling parts (the superhero).
- Secondary Target Audience:
Environmental Impact
- Recyclable Materials: Use recycled materials for the packaging, such as biodegradable cardboard or recycled plastic, making the product more sustainable
Marketing Activities and Brand Development through Packaging
- Launch Campaign:Superhero Collection: Create a campaign where kids are encouraged to collect all the superhero pieces to build the full character. Offer limited-edition heroes during certain times of the year
- Partnerships: Collaborate with schools, libraries, and kid-friendly organizations to promote the product. Offer educational workshops about sustainability in exchange for brand exposure.
Marketing and Brand Measurement
- Brand Awareness: Track brand recognition through surveys and social media analytics to gauge the effectiveness of campaigns. Look at metrics like social media engagement, shares, and brand mentions.
- Sales and Distribution: Measure the success of product launches through sales growth in target areas and distribution channels
- Customer Engagement: Monitor how many kids are actively engaging with your collectible bottles
- Recyclable Materials: Use recycled materials for the packaging, such as biodegradable cardboard or recycled plastic, making the product more sustainable
Marketing Activities and Brand Development through Packaging
- Launch Campaign:Superhero Collection: Create a campaign where kids are encouraged to collect all the superhero pieces to build the full character. Offer limited-edition heroes during certain times of the year
- Partnerships: Collaborate with schools, libraries, and kid-friendly organizations to promote the product. Offer educational workshops about sustainability in exchange for brand exposure.
Marketing and Brand Measurement
- Brand Awareness: Track brand recognition through surveys and social media analytics to gauge the effectiveness of campaigns. Look at metrics like social media engagement, shares, and brand mentions.
- Sales and Distribution: Measure the success of product launches through sales growth in target areas and distribution channels
- Customer Engagement: Monitor how many kids are actively engaging with your collectible bottles
- Launch Campaign:Superhero Collection: Create a campaign where kids are encouraged to collect all the superhero pieces to build the full character. Offer limited-edition heroes during certain times of the year
- Partnerships: Collaborate with schools, libraries, and kid-friendly organizations to promote the product. Offer educational workshops about sustainability in exchange for brand exposure.
Marketing and Brand Measurement
- Brand Awareness: Track brand recognition through surveys and social media analytics to gauge the effectiveness of campaigns. Look at metrics like social media engagement, shares, and brand mentions.
- Sales and Distribution: Measure the success of product launches through sales growth in target areas and distribution channels
- Customer Engagement: Monitor how many kids are actively engaging with your collectible bottles
- Brand Awareness: Track brand recognition through surveys and social media analytics to gauge the effectiveness of campaigns. Look at metrics like social media engagement, shares, and brand mentions.
- Sales and Distribution: Measure the success of product launches through sales growth in target areas and distribution channels
- Customer Engagement: Monitor how many kids are actively engaging with your collectible bottles
- แชร์:
SCG PACKAGING PUBLIC COMPANY LIMITED 